Longtime Apple reviewers and bloggers Steven Sande and Erica Sadun of TUAW fame have followed up their excellent first book, Talking to Siri, with a title purpose-written for developers and manufacturers seeking just their kind of attention.

Called Pitch Perfect: Practical Advice from Professional Bloggers, this is how Steve and Erica pitch it to perfection:

Reviews from popular websites can make or break your product. So why do so many developers throw opportunities away? Some devs work on their apps and hardware for months or years and then send in weak, quickly written pitches that fail to sell their excitement. These two-minute e-mails and months-in-development ideas quickly move from the blogger's inbox to the trashcan rather than getting featured on the front page of a site.

In this short ebook, you'll learn from experts and noted bloggers Erica Sadun and Steven Sande about the successful pitch. You'll discover how to effectively position and sell your app's story. Sure, you still won't be guaranteed any positive reviews, but you'll learn how to avoid many of the most common pitfalls that send your message off-track.

Remember this: most web site staff members are passionate about good apps and accessories. They want to love your product as much as you do—but if you don't tell them why, your pitch will be lost among the hundreds that sites receive daily. Having your product featured on a top website in a positive light turns sales from lackluster to blockbuster.

This ebook offers simple and practical advice with real-world examples. The topics discussed will help you strengthen the way you think about promotion and marketing. You'll see where other developers have gone wrong and where they've gotten it exactly right, lessons that you can apply to your own marketing efforts with real world examples and success stories.

Before iMore, I worked for over a decade in marketing, and I can't stress enough how important it is, and how often developers and manufacturers either forget to do it or simply do it dead wrong. If you're a developer or a manufacturer, especially and independent or a kickstarter, do yourself -- and us, the bloggers -- a favor and check out Pitch Perfect: Practical Advice from Professional Bloggers.

(They've also shipped a third book, Getting Ready for Mountain Lion: Prepare to Pounce on Apple's newest OS X release (iPad edition) so if you're as much into OS X and iOS, make sure you give that a look as well.)

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Joining all the previous rumors, the upcoming iPhone 5 now looks like it might be getting the Broadcom BCM4334 radio chipset. The BCM4334 comes complete with much lower power draw for Wi-Fi, support for Wi-Fi Direct transfers, and Bluetooth 4.0, among other things. Continuing his deep dive through a purported iPhone 5 software dump, 9to5Mac's Seth Weintraub points us first to Anandtech's description:

BCM4334 which is the follow-up part to BCM4330 that we've seen in a bunch of devices. BCM4334 changes from a 65nm process to 40nm LP, which itself offers a power profile reduction. The change isn't a simple die shrink either, Broadcom says it has worked on and refined the existing BCM4330 design and reduced power a further 40-50% and dramatically reduced standby power by 3 orders of magnitude. [...] The combo device also features advanced switching techniques that enable concurrent dual-band operation to simultaneously support network connectivity with one band while also allowing content streaming via technologies such as Wi-Fi Display and Wi-Fi Direct.

Then conjectures:

While Apple isn't likely to use Wi-Fi Display over its own AirPlay protocol, Wi-Fi Direct/Adhoc on the second Wifi connection would seem to be directed at something pretty interesting... Apple requires Dual-Band Wifi cards when deciding which Macs get to use AirDrop

Chipsets for Apple devices are fairly easy to predict (there are only so many that suit Apple's needs) but timelines can sometime make it tricky to know which generation part will actually make it in. As power hungry technologies like large(r) Retina displays and LTE radios contend with physical requirements for smaller, thinner devices, every millimeter and milliamp Apple can save becomes important.

Future chipsets almost always do more with less, so if Apple can get them in time, and weave the appropriate black magic spells that get radios to play nicely with materials, they'll certainly use them. If Apple's already got them running in software, then hopefully they're good to go.

As to AirDrop, which allows direct peer-to-peer file transfers -- on the Mac it uses the Finder as a interface. There's no Finder on iOS. It could be incorporated into Photos.app and potential Document in the Clouds interfaces insider connected apps. But a dedicated Files.app repository would surely be appreciated...

WWDC 2012 and the first expected iOS 6 beta are just over a week away.

Source: 9to5Mac; more: Anandtech

FireCore has released another update to its hugely popular software for jailbroken second generation Apple TV's (2010, 720p version). The new 1.6 release includes a raft of new features and improvements, the most interesting being the ability to download subtitles for movies in your collection on the fly.

Hot on the heels of the new Seas0nPass release we're happy to present to you a brand new version of aTV Flash (black). Version 1.6 adds a bunch of great new features including integrated subtitle downloads, expanded codec support, refined video playback, improved networking, additional translations and a truckload of other improvements and bug fixes.

Still nothing concrete on the release of a jailbrealk for the latest Apple TV (2012, 1080p version) but we are sure all parties are still working hard on that. If you're looking for the full change log, you'll find it below. If you really don't need the full details and just want to get yourself updated, version 1.5 is available now from the Firecore website. If you're already running a version of aTV Flash (black) the new 1.6 version can be installed through the Maintenance --> Manage Extras menu.

Need help jailbreaking your Apple TV 2? If so, be sure to check out our full how-to guide.

Source: FireCore

Full Changelog

• Added integrated subtitle downloads from OpenSubtitles.org
• Added support for purchased iTunes content (matching iTunes login required)
• Added video deinterlacing option
• Added Wake-on-Lan (WOL)
• Added Portuguese (Portugal) translation
• Added support for displaying subtitles in lower 'black bar'
• Added support for .WTV files
• Added support for multiple simultaneous AFP connections
• Improved bulk fetching & added automatic artwork caching
• Improved automatic downscaling for large thumbnails
• Improved metadata reloading for images
• Improved buffering over AFP
• Resolved various audio synchronization issues
• Resolved possible overflow in 5.1 AC3 audio
• Resolved issues with zoom for 4:3 movies
• Resolved missing audio for .dvr-ms files (ASF containers)
• Resolved rare SRT file crash
• Resolved issues with slideshow animation
• Resolved file specific metadata fetching issues
• Resolved rare ISO file crashes
• Resolved issue with displaying identical thumbnails for images with the same name
• Resolved metadata loading issues for files containing non-latin characters
• Resolved rare 5ch audio file crash
• Resolved issues with incorrect metadata for files with '<TVShow Name>/S01E0.avi' pattern
• Resolved auto-start issues in Couch Surfer
• Reduced memory footprint for large software-decoded videos and slideshows
• Other minor UI improvements & bug fixes

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• Jailbroken iPhone users getting locked out of the App Store
• Congrats to JustMe'D! iMore Member of the Month
• Will iPhone 4 receive the new iOS 6?
• Need a good data usage monitoring/logging tool
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