The iPhone Blog


iPhone 5 rumored to support LTE in Europe and Asia as well

Posted: 07 Sep 2012 03:47 PM PDT

iPhone 5 rumored to support LTE in Europe and Asia as well

A long time ago, on a blog far, far away, iMore learned that Apple would be adding LTE networking to the iPhone 5, but it remained to be seen if it would be limited to the US and Canada, like the iPad, or if it would try and support some of the other 30+ segments needed for true international deployment. Now Jessica E. Vascellaro, Sam Schechner and Spencer E. Ante of the Wall Street Journal report that, in addition to North America, the iPhone 5 will indeed support Europe and Asia as well:

Apple Inc.'s next iPhone will work on the fastest wireless networks around the world—including in the U.S., Europe and Asia—though it is unlikely to be available on every carrier, people familiar with the matter said.

The WSJ doesn't say which countries specifically will be getting LTE iPhones, but based on which countries currently have functional LTE networks and run LTE phones, that list could include Norway, Sweden, Finland, Denmark, Germany, Japan, South Korea, Hong Kong, and Australia. It would likely take several different models to properly cover all the bands and segments of bands required, or one hell of a chipset and radio. So Apple might cherry pick the best markets, at least for now.

We should find out more on September 12

Source: Wall Street Journal



Should Apple fear Amazon?

Posted: 07 Sep 2012 03:20 PM PDT

Should Apple fear Amazon?

On Thursday afternoon, Amazon's Jeff Bezos got up on stage and introduced the world to an awesome set of updates to the Kindle Fire. Amazon doesn't just want to have the best priced tablet (Kindle Fire is now $159), but it also wants to have the best tablet "at any price".

To that end, the 8.9" Kindle Fire HD is hitting the market in November. It has great technical specs, and comes with a $299 price point (16 GB, Wi-Fi only) and a $499 price point, which includes 4G (LTE) and 32 GB of memory. That's between $200 and $230 cheaper than a comparable iPad.

Andy Grove, the former CEO of Intel, is famous for saying, "Only the paranoid survive". I think it's fair to say that it's time for Apple to get paranoid. No, I'm not saying Amazon will kill the company Steve Jobs founded. Far from it. But I do think Amazon is a serious threat, and paranoia would be healthy here.

What Amazon has going for it is an incredible back-end business that it can monetize. Amazon isn't interested in making money on tablets. Instead they want to make money when people use their tablets. And with Amazon's incredible online retail size, Kindle Fire customers will buy lots of stuff.

So Apple needs to be fearful of a competitor that essentially doesn't care about profit from hardware, which is in stark contract to Apple, which makes a ton of money from hardware by including incredibly good software.

Even worse, Amazon isn't under pressure from Wall Street to make money in the very near term. Yes, the company is profitable. But profit margins are thin. Amazon has time on its side. By contrast, if Apple felt the need to drop prices on the iPad, its stock would get creamed instantly.

I'm also impressed with Amazon's ability to change the game when it comes to paying for bandwidth. They somehow managed to convince AT&T to support a $49 per year LTE plan. It's a pretty limited plan at 250 MB per month, but I still think people will eat it up just as a convenient backup plan to Wi-Fi. I'm dying to know how Amazon made this happen. Are they cutting AT&T in on any e-commerce transactions done via LTE, essentially making AT&T a giant Amazon affiliate? Is there something special here that only Amazon can offer carriers? I think being able to offer customers a better data plan is a compelling advantage in the market.

In Apple's corner, they've still got the best darn app ecosystem on the planet. It will be a while before Amazon's forked Android platform can compete on apps. But don't count them out. If it sells well, developers will rally behind it and the Kindle Fire will start to get the same quality of tablet-optimized apps the iPad currently enjoys. No question.

Apple also wins with stickiness since iPhone and Mac users are much more likely to continue paying a premium for the iPad over any competing product. Add Apple Retail into the mix, with AppleCare and Geniuses and Specialist and everything else a real, physical location with great customer service offers, and it's an advantage we shouldn't under estimate.

Another winning element for Apple is distribution. The first Kindle Fire was only available to US customers. Amazon is expanding European distribution somewhat with the Kindle Fire HD, but it still pales in comparison to the global reach of the iPad. Amazon has also had trouble striking the kind of global content deals Apple has managed to secure. Kindle FIre content is limited outside the U.S. whereas Apple has the best digital content availability on the planet.

But again, this is not a long term advantage and we shouldn't act like it is.

I remember when the iPhone first came out, and I was a sell side analyst attending the RIM analyst event in Orlando. A fellow analyst asked Jim Balsillie, then Co-CEO, if he was worried about the iPhone. Paraphrasing his answer: It's one phone sold by one carrier in one country. Steve Balmer laughed at the iPhone by asking who would possibly want to buy a phone with a $600 price tag. Ed Colligan of Palm said no PC guys were going to figure smartphones out.

We all know what happened after that ...

So, Apple needs to get paranoid. They've done an amazing job of bringing killer products to market at fair prices. Android vendors, Research In Motion, and (so far) Microsoft have failed to present any real threat to Apple's dominance with tablets. But in one short year, Amazon has become the price leader with a good product in an important market, taken significant US share (if you believe their numbers), and followed up with several much better products. Amazon is moving fast. They're innovating for real and not just copying Apple.

Obviously this will be a long and hard battle. Apple gets to throw the next punch on September 12th and may just follow it up with a low-priced iPad mini. I can hardly wait.



Period Tracker vs. iPeriod vs. Period Diary: Period tracking apps for iPhone shootout!

Posted: 07 Sep 2012 01:29 PM PDT

Period Tracker vs iPeriod vs Period Diary: period tracker apps for iPhone shootout!

The iPhone can be used to store all kinds of personal information, even the most personal kinds. The App Store has tons of apps to help women not only track current periods, but predict future ones as well. If you're trying to conceive, a lot of period tracking apps can also give you information on fertility, ovulation cycles, and more. Period Tracker, iPeriod, and Period Diary will all handle the basic tracking, as well as provide additional information about your cycle, but is one better than the other, and which is best for you?

Period Tracker vs. iPeriod vs. Period Diary: User interface

Period Tracker vs iPeriod vs Period Diary: User interface

Period Tracker uses a standard type of navigation with a main splash screen that gives you an overview of your current or next expected cycle. Along the top you'll see an expected start date (if you haven't started already). Underneath that you'll see a countdown to your next cycle. When you start you can tap the Period just started button on the main screen. It will turn into a period end button that you can tap when it's over.

period tracker iphone ui

Along the bottom you've got a navigation menu to view more detailed information. You can add notes, view a full calendar, view logs and charts, change settings, or jump into the social section.

The calendar view will give you a complete month or list view of any symptoms or events for that month. There are also icons that represent different things such as your period dates, fertile days, ovulation, intimate encounters, spotting, and more. You can add moods and symptoms to the calendar at any time by just clicking the "+" sign in the upper right hand corner of the calendar. Here you can take notes, add symptoms for a specific day, log your moods, and enter your temperature, weight, and more.

The charts and logs section will show you either a list log of periods or you can tap charts and view charts for menstrual cycle lenths, numbers of days your period lasts, symptoms, weight, temperature, and moods.

iperiod for iphone ui

iPeriod's layout is very simliar to Period Tracker. You'll be presented with a splash screen that shows a countdown to your next period or information on your current period. Along the bottom there is also a slider showing a cycle counter that'll always show what day you are at in your current cycle. When you start you can tap the "+" sign in the upper right hand corner of the main screen and enter your start date. The only issue I see with this is that you have to have a stop date as well. If you don't remember to go in and change it when you actually end your period, it'll just keep timing until you do. Alternately you can use the calendar view to mark the first day of period and go day by day.

Just like Period Tracker you'll have a list of tabs along the bottom in iPeriod that serves as your main navigation. The tabs are for home, calendar, summary, Next 12, forums, and settings. The main navigation tab is just your main splash screen. The calendar tab will allow you to view a month at a glance of when your period is expected to arrive as well as things like what days you'll be most fertile. You can also customize icons and labels by naming them and color coding them. Tilting your phone into landscape mode will present you with graphs and charts as well. From there you can toggle between chart data for period duration, cycle length, weight, body temperature.

The summary tab will give you an overview of all your cycles. Clicking into any one of them will take you to that month on the calendar. The Next 12 tab will give you a list of expected future periods based on the data you've already entered into iPeriod. The next tab over is the Forums tab where you can converse with others on many topics from nutrition to fitness to weight management.

period diary for iphone ui

Period Diary takes a different approach when it comes to user interface than both Period Tracker and iPeriod. The main screen will show a flower with 6 petals. The middle portion will show a countdown to your next period or information on your current one. Tapping any of the pedals will take you into that section. Tapping the middle section will start your period and log it with Period Diary. When you finish your period you can just tap the middle section again to end it.

The other sections consist of charts, add note, calendar, period log, forum, and settings. The calendar will show a month view and icons on certain days that you are most fertile as well as the days you are expected to ovulate. At the bottom of the calendar you will also see any detailed information you've input such as moods, notes, symptoms, weight, and temperature.

The period log tab will show you a list of any past periods as well as a predictions tab. You can also choose the Add past periods option to program in past periods. So if you're used to just tracking them in a calendar or other app, this is a good place to start with entering past data. At the top you'll also see data about your current period. If you haven't started yet, the current info will be blank. You can also toggle between period info, fertility info, and ovulation info along the top to view past records on all three sets of data.

The charts section will show you information and trends on moods, symptoms, periods, cycle, and weight in either one, three, or six month increments. You can also change the date range within Period Diary to show different dates.

If you're looking for an app with a great interface that's easy to use, Period Diary presents information in the most pleasant and user friendly way. Period Tracker and iPeriod are by no means hard to use and navigate but Period Diary just has a much more pleasant and intuitive interface.

Period Tracker vs. iPeriod vs. Period Diary: Tracking and predicting periods

Period Tracker vs iPeriod vs Period Diary: period tracking

To log a period in Period Tracker you can either start your period from the main screen on the day you start or you can jump into the calendar and add it. You can also add past periods into the calendar view.

period tracker for iphone tracking periods

When it comes to predicting periods, Period Tracker normally was within five to six days of the actual start date which isn't too bad. The more data you enter, the more accurate Period Tracker seems to be. It'll also get better at predicting period durations over time. By default it will always assume a period will last around four days. If your cycles are typically longer than that, Period Tracker will eventually adjust to suit your schedule once enough historical data has been entered into the app.

iperiod for iphone period tracking

iPeriod is a little more confusing when it comes to tracking periods as the options don't seem to be readily presented like they are in Period Tracker and Period Diary. The main screen has a "+" symbol in the upper right hand corner that you can tap in order to add a period. The bad thing about this is that you'll be required to pick an end date. It would make more sense to have a quick add for a start date in this position instead of a tool to track an entire period.

Instead, to add just a start date you'll have to jump into calendar view and double tap your start date. From here you'll be able to tick the option for First day of period. The app will then give you the option to use your average duration or mark day by day. If you want to use your average duration but end up having a longer or shorter period than normal, you can always jump back into the calendar and edit accordingly.

iPeriod will show large pink dots on the calendar over days that you are expected to have your period. These predictions seemed to be just about as accurate as Period Tracker in my experience as they always fell within 4-5 days of actual start and end dates. And as you'd expect, iPeriod gets smarter as it has more data to work with.

The summary view in iPeriod will show you a quick overview of all the cycles you've already entered. The first column will show the first day of that particular cycle and the next two columns will show your period duration and the entire cycle length. You can also jump into the Next 12 tab in order to see your estimated start dates as well as predicted fertile days.

period diary for iphone period tracking

Period Diary works in a similar way to Period Tracker when it comes to tracking actual periods and predicting future ones. On the main screen you'll see a countdown to when you're expected to start your next period. Once you actually start, just tap the center of the flower to start your period. When you finish your period, tap it again to stop it. Period Diary will automatically log your period.

You can go into the Calendar pedal in order to view expected period start and end dates as well as to add information or notes. Jumping into the Period Log section will also allow you to view past periods and predictions about future ones. Above the log section for periods you'll see your average cycle length too which is based on past cycles.

The Charts section in Period Diary can also give you period and cycle information in a bar graph view. Just tap either cycle or period off to the left, choose your time frame, and time range and you'll see bar graphs that are labeled to show cycle length and period duration for each individual month.

When it comes to tracking periods and cycles, Period Tracker and Period Diary give the most complete information. iPeriod's charts and graphs just don't present data as well as both Period Tracker and Period Diary do.

Period Tracker vs. iPeriod vs. Period Diary: Fertility, ovulation, symptom, and mood tracking

Period Tracker vs iPeriod vs Period Diary: symptoms

Period Tracker allows you to easily add any notes, symptoms, moods, or other information on any day. Once in the Calendar view tap on the day you want to add data for and click the "+" sign in the upper right hand corner. Along the top you'll see tabs that let you toggle between notes, symptoms, moods, and others.

period tracker for iphone symptoms etc

The notes tab can be used to type any data you'd like. The symptoms tab lets you add things like backaches, bloating, acne, cramps, cravings, and more. You can then choose the severity of the symptom. The next tab over lets you log any moods you may experience. If the mood you're looking for isn't there, you can add custom moods at the bottom. The last tab also allows you to add things such as weight, temperature, and fertility information.

Period Tracker will automatically try and predict ovulation and fertile days but you can go in and add actual ovulation days as well which will override the estimates. If you're trying to conceive this information can be helpful. You can also track intimate encounters as well. Under the notes tab you'll see a slider that allows you to turn it to on if you were intimate that day.

iperiod for iphone period tracking

iPeriod will also automatically predict days it thinks you'll be most fertile or what days you'll ovulate on based on the data you've already input into the app. You can override fertility data by double tapping on a day and choosing that as an ovulation day.

To add information about your cycle, period, or fertility just double tap any day on the calendar in order to add information. Along the top you'll see tabs labeled general, symptoms, moods, and fertility. Under the general tab you can track things such as flow, spotting, intimate contact, and more. Under the symptoms tab you can log things like appetite, backaches, bloating, cramps, and more. The moods tab will give you a list of icons to choose from so you can easily track what kind of mood you're in on any given day. The fertility tab allows you to customize ovulation, track your temperature, the outcome of pregnancy tests, and other personal information.

period diary for iphone symptoms etc

Period Diary allows you to add moods, symptoms, and other information right from the main menu by tapping on the add note pedal. It will default to the current day and you can toggle between notes, symptoms, moods, weight, and temperature. Along the bottom there is also a toggle for intimate encounters. Tapping it will turn it on or off.

If you'd like to add data for a different day you can go into the Calendar area. Just tap into the day that you'd like to add data for. You'll be presented with the same menu you are for the add note screen.

Period Diary will automatically estimate what days it believes you'll be fertile as well as what day you're expected to ovulate. This data should become more accurate as you have more of a history inside Period Diary. Fertile days will be represented on the calendar by an orange flower. Ovulation days will be shown as a pink flower. Along the bottom you'll see any symptom, mood, temperature, or other notes you've entered for any given day. Unforunately Period Diary does not let you enter actual ovulation days the way Period Tracker and iPeriod do.

When it comes to tracking symptom, mood, fertility, and ovulation data, Period Tracker does it best and provides the best options.

Period Tracker vs. iPeriod vs. Period Diary: Pregnancy mode

Period Tracker vs iPeriod vs Period Diary: pregnancy mode

Period Tracker, iPeriod, and Period Diary all have a pregnancy mode that will allow you to track the time until the baby's birth. Instead of tracking periods, you'll see a countdown until the time your baby will be born. This will disable all period notifications for the duration of your pregnancy.

You can enable pregnancy mode by tapping into the Settings section of either Period Tracker, iPeriod, or Period Diary.

Tie between all three apps. Pregnancy mode will function the same across all of them.

Period Tracker vs. iPeriod vs. Period Diary: Cross-platform support and syncing

Period Tracker vs iPeriod vs Period Diary: syncing

Period Tracker offers an iPad app counterpart but it's not a universal download. At this time there is no Mac or PC counterpart to add to the mix. You can, however, use their cloud syncing service or e-mail backup in order to import and export your data as needed. If you choose the cloud option, Period Tracker will sync your data automatically once a month for you. E-mail will allow you to export the data for import at a later date or to a different device.

iPeriod also offers an iPad counterpart that you can purchase separately. If you'd like your data on your Mac, a version is available in the Mac App Store as well. iPeriod supports cloud syncing so your iPhone, iPad, and Mac will be in sync regardless where you input or edit data.

Period Diary unforunately does not offer an iPad or Mac app so unless you plan on only using the data on your iPhone, Period Tracker or iPeriod are better options. As far as syncing goes, Period Diary can sync all your data to Google Calendar so you can access it from there as well. If you're looking for native cloud sync, you won't find it since there aren't any other app counterparts to sync with.

When it comes to syncing and accessing your data across multiple devices, iPeriod has the best options due to cloud syncing and app counterparts on both iPad and Mac.

Period Tracker vs. iPeriod vs. Period Diary: Pricing

Period Tracker vs iPeriod vs Period Diary: pricing

The iPhone version of Period Tracker will run you $1.99 which isn't too bad. If you'd like to add the iPad version, it'll cost you an additional $1.99. There is no Mac app to add to the mix so you're looking at a total of around $4.00 for the entire set of apps.

iPeriod offers counterparts on all platforms. The iPhone version comes in at $1.99 as does the premium version for iPad. If you'd like to pick up the Mac version to complete the collection it'll run you an additional $3.99 which puts you at around $8 for everything.

Period Diary currently only has an iPhone version and it'll run you $1.99 as well.

When it comes to price, if you only plan on picking up the iPhone version the pricing will be the exact same. If you'd like iPad versions, only Period Tracker and iPeriod offer them and those are the same prices as well. iPeriod is the only one that has a Mac version so it's somewhat of a moot point. As far as pricing goes, it's a tie between all three.

Period Tracker vs. iPeriod vs. Period Diary: The bottom line

Period Tracker vs iPeriod vs Period Diary: The bottom line

Where syncing and cross-platform support is concerned, iPeriod is the only option that offers a well-rounded suite with iPad and Mac counterparts. If that's important to you, iPeriod is the app for you as long as you're willing to forego some functionality.

Period Diary's lack of custom ovulation may be a dealbreaker for some, especially if you're trying to conceive. The lack of an iPad app may also deter some users. iPeriod is useable but overall,

Period Tracker provides the best experience and has the most robust feature set. If you're only concerned with having a period tracking app on your iPhone, Period Tracker will give you the most options and flexibility.

So, for now, Period Tracker is our favorite iPhone period tracking app.

Period Tracker - $1.99 - Download Now

iPeriod - $1.99 - Download Now

Period Diary - $1.99 - Download Now



iPod touch rumored to get colorful at September 12 event

Posted: 07 Sep 2012 12:59 PM PDT

Back in July, iMore learned there'd be new iPods alongside the iPhone 5 at Apple's now-confirmed September 12, and later that the new iPod touch would also be getting the new 4-inch, 16:9 screen. Now reports are coming in that Apple might keep the old model around at the low price point, and introduce some new colors to the equation as well. That's according to Mark Gurman of 9to5Mac:

We're also told that these new $299 and $399 iPod models (which we assume are new iPod touches) will come in multiple variations. Perhaps, for the first time, the new iPod touches will come in various colors, but that's just what we're inferring, not confirming.

Apple has famously kept the iPhone 3G around for 2 additional years, and the iPhone 4 and iPad 2 for over a year, and they've previously kept older generation iPod touches around at the entry level as well, so no huge surprises there. Apple can't give the iPod touch a 4-inch makeover and keep a bargain basement starting price, so they'll go with the tried and true something old, something new strategy.

Gurman also says the iPod shuffle will be going to 8 colors, up from 5, and that the iPod nano sounds like a completely new model. Check out the whole story via the link below. Then come back and tell us which, if any, iPod touch is on your shopping list this year?

Source: 9to5Mac



WowFX for iPhone review

Posted: 07 Sep 2012 11:36 AM PDT

WowFX is a photo editing app for iPhone that features over 100 photo realistic effects like tornados, lightening, fire, water, smoke, clouds, and more. You can layer more than one effect, adjust their opacities, add a filter, then open in another app for further editing. WowFX will help give your photos that wow-factor that seems to be missing.

After choosing or taking the photo you wish to edit, WowFX will take you the cropping screen where you will be forced to crop your photo as a square and even tilt and rotate the photo to the perfect position to ensure that your photo's composition is a good as possible. At this stage, the quality of your photo will look terrible, but once you progress to the next screen, it'll fully render and appear how you expect it to.

The next screen is where you get to add all the fun effects. For each effect, you can scale and rotate it to your liking. Don't like effect or where you put it? No worries, you can delete it or move it somewhere else. You can also adjust the opacity to make it as realistic (or unrealistic) as possible. You can add as many filters as you want with WowFX and independently adjust their opacity and position. The Layers tab is where you go to select a layer to edit. Unfortunately, you cannot mass delete layers from this screen, you must select them one at of time to delete. A "clear all" button would be a great addition as well as the ability to swipe to delete individual effects.

Once you've perfected your effects, you can select between 21 different filters to add you to photo. There is a good range of styles to choose from, but if you don't fine one you like, you can use the Open In features to open your photo in another photo editing app like Instagram. Surprisingly, sharing directly to Facebook or Twitter is not an option, but only to Open In another photography app. You can, or course, also save the photo to Camera Roll.

The good

  • Over 100 photo realistic effects (Fire, Explosions, Water, Lights, Smoke, Tornado, Clouds, and more)
  • Scale & rotate
  • Layer effects on top of each other
  • Set opacity for each effect
  • Filters
  • Save to camera roll or Open In another photo editing app

The bad

  • Must use a square crop
  • Can't mass delete effects from Layer screen
  • After choosing your crop, you can't go back and select a new photo, you must progress to the end, first, then tap the Home screen

The conclusion

WowFX is an fun photography apps that makes it easy to add drama and excitement to your photos. With over 100 effects to choose from, there's plenty of options to give your photos more pizzaz, yet realistic, or to give them more fun, unrealistic effects like bursts or swirls of color, comets, and more. If you want to give your photos an exciting wow-factor, you should definitely take a look at WowFX.

WowFX is available at the introductory price of $0.99.

$0.99 - Download Now



Apple starts readying Yerba Buena Center for September 12th event

Posted: 07 Sep 2012 10:24 AM PDT

Apple starts readying Yerba Buena Center for September 12th event

Right on schedule Apple has started readying Yerba Buena Center for the September 12th event where we should see the iPhone 5 make an appearance along with some other product refreshes.

A reader over at 9to5Mac managed to snag some photos of some Apple logos inside the building as well as some cherry pickers outside. We'll probably see more going up this coming week as well. Hit the link below to see more pictures.

Source: 9to5Mac



Judge rules you can't sue Apple over broken glass

Posted: 07 Sep 2012 10:01 AM PDT

Judge rules you can't sue Apple over broken glass

A judge in San Jose has just thrown out a class-action lawsuit that was filed by a group of iPhone 4 owners. Their claim was that Apple misrepresented the strength of the glass used in the iPhone 4. As most probably expected, they lost spectacularly.

One of the members of the suit, Betsalel Williamson, claimed that he had to pay to have his phone replaced when it fell off the arm of a chair and the back glass shattered. Well, common sense does tell us that glass will break upon impact.

Considering the iPhone isn't the only phone made of glass or the only one that breaks upon impact, the verdict was what most people expected. The plaintiffs argued that Apple advertising led people to wrongly believe that the glass was "20 times stiffer and 30 times harder than regular plastic" when studies released showed that the iPhone 4 actually was 82% less drop resistant than its predecessors.

It was also argued that airing commercials showing the phone in use without a case added to Apple misrepresenting the strength of the glass. The judge quickly threw out the argument:

A "reasonable consumer" viewing a commercial showing the iPhone 4 in use as a phone, but without a cover, would not be misled to believe that the iPhone 4 could withstand any particular level of impact if the phone was dropped.

Furthermore, Apple only charges $29 plus tax for a back replacement in store. The front glass of the iPhone 4 will warrant a complete replacement and weighs in currently at $149 plus tax which is still a pretty fair price considering you'll walk out with a brand new iPhone 4. Third party businesses will repair the screen for you at a lesser price or you could always do it yourself for even less.

In my experience, the iPhone is no more or less durable than any other iPhone or other smartphone on the market. Glass is glass, and it breaks when dropped. If you're a clumsy soul, put a case on it and call it a day.

Source: GigaOm



Google updates Gmail and Chrome for iPhone and iPad

Posted: 07 Sep 2012 09:36 AM PDT

This week, Google pushed out updates to both Gmail and Chrome for iPhone and iPad. Chrome's update was fairly minor, resolving compatibility issues with certain websites including Yahoo! Mail and fixing a few bugs. Gmail's update wasn't too groundbreaking either, but the addition of the option to open web links in Chrome (if installed) is excellent for Chrome users.

It's no secret that Apple and Google have a rocky relationship these days and this has become even more public with Apple removing Google Maps and the native YouTube app from iOS 6. It's great to see Google fight back by strengthening their presence in the App Store. We expect Google to continue to develop for the iPhone a introduce Maps and YouTube into the App Store with integration between all their apps. Apple and Google may not be friends, but as long as Google keeps fighting, users will come out ahead -- and that's ultimately all that matters.

Gmail - Download Now

Chrome - Download Now



iPhone 5 preview: Imagining Apple's 2012 iPhone

Posted: 07 Sep 2012 08:58 AM PDT

iPhone 5 preview: Imagining Apple's 2012 iPhone

Everything you need to know about Apple's new, widescreen iPhone

Apple hasn't announced a new iPhone yet, but it's safe to assume there'll be one this year. There's been a new iPhone once a year, every year, since Apple introduced it in 2007. The original iPhone was announced in January and shipped in June. iPhone 3G, iPhone 3GS, and iPhone 4 were announced in June and shipped shortly thereafter. Last year, Apple switched to October for the iPhone 4S announcement and release, but otherwise didn't skip a beat. Back in July iMore learned that this year the iPhone 5,1 would be announced on September 12 and released on September 21. Apple has since confirmed the announcement date but not yet the release, and despite a steady stream of leaks, nothing is official until an Apple shows it off on stage.

With that in mind, however, we have reason to believe some of those leaks have been accurate. We've gone over them previously in separate articles, but it's worth rounding them up here. That way we can start setting reasonable expectations, even while we wait to be wowed.

Design

The iPhone 5 will look similar to the iPhone 4 and iPhone 4S with a few noticeable exceptions. The major visible differences include a 4-inch display with a 16:9 aspect ratio, a metallic plate across most the back, a centered FaceTime camera on the front, and a miniaturized Dock connector and relocated 3.5mm headset jack along the bottom.

If anyone has trouble believing Apple would keep a similar design on the market for three years running, go back and look at the 2005 Project Purple prototype. Consider that Apple's original, platonic ideal for how their phone should look and be built, and every year they're getting closer and closer to that ideal.

The iPhone design isn't fashion. Jonathan Ive has said repeatedly, it's function. It's iconic. It's a piece of industrial design rooted in Braun and Leica and Dieter Rams that could sit on any museum shelf. It's some of the best manufacturing ever seen in mobile, and it looks as good today as it did in 2005 and in 2010, and as any phone currently on the market. Apple isn't concerned with making the newest looking phone. They're concerned only with making the best phone.

Add a larger screen and a metal back, and shave off a few micro-milimeters from the existing iPhone design, and it would be hard to argue that's not just exactly what they're doing with the iPhone 5.

4-inch, 16:9 aspect ratio, in-cell display

The screen takes up most of the front of the iPhone, and it's the way we look at and interact with all of our apps and all of our content. That makes it one of the most important elements of the iPhone. And that makes a bigger, 4-inch display with a taller, 16:9 aspect ratio that uses thinner in-cell technology to display a greater, 640x1136 pixel count perhaps the most important change coming to the iPhone 5.

It's also the change that will most impact the apps and the content we use and enjoy, and the developers, designers, and producers who make it. So why is Apple going with a bigger screen, why a taller screen but not a wider one, and how will our apps update to support it? Here's our take:

New, smaller Dock connector

Way back in February, iMore learned Apple was planning to ditch the traditional 30-pin Dock connector to go with something smaller. With the iPhone 5 and new technologies like LTE networking (see below), Apple will need every millimeter of space and milliamp of battery they can get. At the same time, AirPlay and Wi-Fi sync are reducing the need for physical cables.

The moment rumors of a new Dock port emerged, many expressed hope it would feature a MagSafe-style connector, like Apple's MacBook line of laptops. Symmetrical, it could be plugged in without worrying about up or down, and magnetically coupled for better ease of use. Others dream of ThunderBolt (sadly, that requires PCI architecture, which iOS currently does not have). Others simply wanted to make sure all their old Dock accessories would still be compatible and still work. Here's the deal:

4G LTE networking

iPhone 5 preview: 4G LTE networking

iMore learned back in March that the iPhone 5 would have 4G LTE networking. We've seen a pretty clear history of Apple integrating technology from the spring iPad release into the summer/fall iteration of the iPhone for the past few years. Last year, that included the A5 processor, 512MB of memory, and 64GB of storage. This year, it seems almost certain it will include LTE. But will it be USA/Canada only, like the iPad, or will Apple finally take real 4G global?

No NFC

iOS 6 preview: Passbook

While early rumors suggested Apple was exploring NFC (near-field communications) for the iPhone 5, those plans sound like they've been shelved for now. However, many of the things that NFC does will also be possible with existing technologies like Bluetooth 4.0, which Apple included in the 2011 iPhone 4S. It covers low-power and fast connection, which mirror aspects of NFC's appeal. Wi-Fi Direct, which has also been rumored for the iPhone 5, could potentially be used for direct device-to-device communication as well.

Either way, Apple is already handling mobile transactions with the Apple Store app, and other companies like Starbucks are handling them with their own apps. iOS 6's Passbook is set to make that even easier as well.

Processor, graphics, RAM, and Storage

While there have been a lot of leaks about what the iPhone 5 it may look like (see below), there have only been a few about what will power it. That's not surprising. Apple seldom gives specifics about the processors inside the iPhone, or any of their iOS devices. They'll gladly tell us the storage capacity and associated pricing levels. They'll typically announce the name of the processor, maybe the number of cores, but they'll mostly just tell us how many times faster it is than the last generation, both in terms of computing and graphical power. And the amount of RAM is has? Forget about it. We'll likely not know the full details about the iPhone 5 processor until after it's launched and after it's been thoroughly torn down by third parties. That's the Apple way. In the meantime, all we can do is speculate based on past behavior and present technology.

No new price points or color options

Apple has been extremely conservative when it comes to pricing and coloring the iPhone. The original was aluminum and black, but since 2008 and the iPhone 3G, Apple has stuck with black and white as the only color options, and $199 as the starting price point. While an argument could be made that it's time for Apple to go multi-chromatic with the iPhone the way they do with the low-end iPod shuffle and iPod nano, Apple seems content to let case and sticker makers, and other third-party solutions handle color for now. That's not likely to change. Maybe there's a market for a limited edition $1000 128GB (RED) iPhone, but not one Apple seems interested in for now. Given the odds on expanded storage mentioned above, that leaves us with:

  • $199 for 16GB white or black
  • $299 for 32GB white or black
  • $399 for 64GB white or black

The name

Apple announces iPhone 5 event for September 12

For the sake of convenience, iMore and many other media organizations have been referring to the next iPhone as the iPhone 5. There's no logical reason Apple couldn't call it iPhone 5 if they wanted to. The model number will be iPhone 5,1 after all (iPhone 3G was iPhone 1,2, not considered a full generation product by Apple), and for most mainstream customers the logical number after 4 -- even after 4S -- is 5.

Apple has used 3 twice (iPhone 3G and iPhone 3GS) and 4 twice (iPhone 4 and iPhone 4S). Apple could easily use 5 twice as well (iPhone 5 and iPhone 5S). The iPhone 4S launched with iOS 5, so the iPhone 5 could easily launch with iOS 6.

It's marketing. Apple could literally call the new iPhone anything they want. iPhone X. iPhone tall. iPhone 4GS. iPhone 4GS Mark II Epic, LTE tallboy X. (Okay, that last one sounds more like a Sprint Android phone, but you get the point.)

They could even call it the new iPhone.

If you catch yourself starting to type "Apple can't call it the--" stop. You're over thinking it. Take a deep breath. Splash some water on your face. And hold tight for next Wednesday.

More on the iPhone 5

For more on the iPhone 5, the new iPhone, or whatever Apple ends up calling it, check out:



Next week's iPhone 5 (N42) will keep same price points, color options, storage capacities as iPhone 4S

Posted: 07 Sep 2012 07:53 AM PDT

Next week's iPhone 5 (N42) will keep same price points, color options, storage capacities as iPhone 4S

The new iPhone, which is expected to be announced at Apple's September 12 event next week, will reportedly keep the same price points and storage capacities as last year's iPhone 4S -- namely, $199 for 16GB, $299 for 32GB, and $399 for 64GB. This according to 9to5Mac's, Mark Gurman:

Here is the part codes matrix for the new iPhone launch from a source at a well-known U.S. retail chain: N42A-USA -$199, N42B-USA-$199, N42A-USA-$299, N42B-USA-$299, N42A-USA-$399, N42B-USA-$399. A + B signify black and white.

We also understand that this new iPhone N42 will come in the same prices as the iPhone 4S. With this, we speculate that the configurations will remain at the iPhone 4S's 16GB, 32GB, and 64GB capacities.

Gurman has excellent sources and this also makes a lot of sense. Like I mentioned earlier this week, since Apple introduced the iPhone 3G in 2008, they've set the base model price point at $199, and the color options as black and white. They've also kept the same storage capacities for two generations each time. iPhone 3GS and iPhone 4 went to 32GB. iPhone 4S went to 64GB, so we're probably due for another 32GB model before high density NAND flash prices fall enough to cram 128GB into an iPhone -- or Apple decides online storage via iCloud is a better, brighter future.

Likewise, while Apple has been happy to let their lower-end iPod shuffle and iPod nano lines go multi-chromatic, the iPhone hasn't varied in color from black and white since 2008. And Apple seems content to let case, sticker, and other 3rd party solutions handle anything else.

Anyone sad they're not getting a 128GB iPhone 5 in red next week?

Source: 9to5Mac



Deal of the Day: 53% off Incipio EDGE PRO Hard Shell Slider Case for iPhone 4S and iPhone 4

Posted: 07 Sep 2012 06:55 AM PDT

Deal of the DayToday Only: Buy the Incipio EDGE PRO Hard Shell Slider Case for iPhone 4S and iPhone 4 and save $15.99!

The Incipio EDGE PRO features a convenient two-part sliding design made of a rugged polycarbonate material that provides excellent protection around the back, sides and front rim of your iPhone. This case also features cutouts for all ports and buttons.  Comes in black, pink, red, green, gray and blue.

List Price: $29.99     Today's Price: $14.00

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Everything Everywhere to announce new, possibly LTE network in the UK on September 11, the day before iPhone 5...

Posted: 07 Sep 2012 06:26 AM PDT

Everything Everywhere to launch new UK network on September 11, the day before iPhone 5...

U.K. carrier Everything Everywhere, the amalgam of Orange and T-Mobile U.K., has just announced a special event for Tuesday, September 11, the day before Apple is expected to announce the new iPhone 5. Alex Dobie of our Mobile Nations sibling site, Android Central, scored an invitation:

[The event will] likely to bring details of EE's upcoming 4G LTE network. Today's invite mentions that the company will be showing off its "new brand and the latest innovation in network technology." That'll be EE's recently-greenlit 1800MHz 4G network, then.

iMore previously reported that the next iPhone would include 4G LTE networking. The U.K. has struggled to launch an LTE network, with repeated delays in their spectrum auction keeping most carriers far behind the U.S. in terms of rollout. Everything Everywhere has worked out a clever way around that.

If Apple decides to support 4G LTE on bands and segments that work on Everything Everywhere, the U.K. could be in for two great days next week.

Android Central will be covering the event live from London on September 11.

Source: Android Central



Apple rumored to be reducing Samsung order for iPhone 5 memory modules

Posted: 07 Sep 2012 05:29 AM PDT

Apple rumored to be reducing Samsung order for iPhone 5 memory modulesApple is rumored to be slashing its order with Samsung for memory chips which will form part of the new iPhone 5 and other Apple products. The news comes from a report by Reuters who have been talking with a source who has direct knowledge of the matter.

Apple has been cutting back its orders from Samsung as it seeks to diversify its memory chip supply lines, although the South Korean firm remains on the list of initial suppliers for the new iPhone, the source told Reuters. The person declined to be named because the negotiations are confidential.

The Korea Economic Daily, citing an unnamed industry source, reported on Friday that Apple had dropped Samsung from the list of memory chip suppliers for the first batch of the new iPhone, the iPhone 5, which is widely expected to be unveiled next Wednesday. The report said Apple instead picked Japan's Toshiba Corp, Elpida Memory and Korea's SK Hynix to supply DRAM and NAND chips.

"Samsung is still on the list of initial memory chip suppliers (for new iPhones). But Apple orders have been trending down and Samsung is making up for the reduced order from others, notably Samsung's handset business," the Reuters source said.

It is unclear if the reduced orders to Samsung are directly related to the poor relationship between the two companies or if it is purely down to business economics. Apple is said to be sourcing its memory modules from other manufacturers however Samsung still remains a key supplier of other parts for Apple products.

After Apple won the recent patent dispute with Samsung in the United States, it should come as no surprise that Apple would be shying away from Samsung and looking to other manufacturers. It will be interesting to see over the coming years if Apple can source all components from other manufacturers and no longer have the need to rely on Samsung to fulfil its iPhone and iPad component needs.

Source: Reuters



How to set up multiple email addresses for iMessage

Posted: 06 Sep 2012 10:39 PM PDT

How to use additional send and receive e-mails with iMessage

iMessage is great way to send and receive text and multimedia images with any iPhone, iPod touch, or iPad running iOS 5 or higher, as well as any Mac running OS X Mountain Lion. Along with receiving iMessages at your phone number on the iPhone, you can receive iMessages at your Apple ID email address on iOS and OS X as well. But what if you've got more than one email address and you want to be able to use all of them with iMessages?

For example, maybe you don't want to give your phone number or personal, primary Apple ID away to just everyone, but instead want to have an extra address, or addresses, to give out to those who aren't close friends or family? Or if you want one just for a temporary job you're doing? Luckily, you can do just that.

Before you can start using an email address for iMessage, however, you'll need to make sure it's not an existing Apple ID. If your email addresses are @icloud.com, @me.com, or @mac.com your email address is automatically an Apple ID. If you have an iTunes account, the email address associated with that, and with FaceTime, are also automatically Apple IDs.

You can only have one Apple ID linked to iMessage account at a time. However, if you have additional, non-Apple ID email addresses you'd like to use with iMessage, such as Gmail, Yahoo, or Hotmail accounts that aren't connected as an Apple ID, you can set those up.

How to add additional email addresses to iMessage on iPhone, iPad, & iPod touch

  1. Launch the Settings app from the Home screen of your iPhone, iPad, or iPod touch.
  2. messages settings ios
  3. Scroll down and tap into the Messages section.
  4. Tap on the Send & Receive section.
  5. messages send and receive ios
  6. Choose the option labeled Add Another E-mail... under the iMessage at: section.
  7. add email imessage ios
  8. Type in the secondary email address you'd like to use with iMessage. Remember, it can't be an existing Apple ID.
  9. add new email to imessage ios
  10. Wait until you receive an email from Apple verifying the address you are trying to add.
  11. Click the link in it in order to verify it.

Once verified you can start sending and receiving iMessages at any email address you've added.

How to add additional e-mails to iMessage in Mac OS X Mountain Lion

  1. Launch the Messages app on your Mac.
  2. From the main Mac menu along the top choose Messages and then click on Preferences.
  3. Under the Accounts tab, click on your iMessage account.
  4. To the right, you'll see a section labeled as You can be reached for messages at:. Click the "+" sign and type in the e-mail address you'd like to be able to send and receive iMessages at. You'll already see your main Apple ID listed.
  5. Apple will attempt to verify this e-mail by sending a message to that e-mail address. Once you receive it, click the link it contains in order to complete the verification process.

That's all there is to it. You'll now be able to send and receive iMessages to the specified e-mail address.



HoverBar mount for iPad review

Posted: 06 Sep 2012 10:27 PM PDT

The HoverBar is made by Twelve South, who've created a lot of interesting Apple accessories over the years. It's billed as your ultimate iPad wingman, and Twelve South claim it was inspired by Tony Stark. Really, however, the HoverBar is a clever way to flexibly mount your iPad 2 or new iPad to an iMac or Apple Cinema Display, a kitchen counter, a workbench, or any tabletop that conveniently happens to be close by.

Setup is very straight forward and makes it easy to assemble practically anywhere. The HoverBar itself consists of several pieces. There's a clamp that is strong and connects securely, with a non-scratch surface, to any mountable location up to 1 inch thick. It uses an Allen wrench to tighten the clamp but I wish it used a wing nut or other hand-tightening method instead. That way I needn't bring the wrench with me everywhere.

The Y-shaped HoverBar clip will hold either the iPad 2 or new iPad in place. Pressure from 3 sides is probably secure enough, even for a plastic clip, so I'll be curious to see how this part of the assembly holds up over time.

The HoverBar arm looks like something from off of Doctor Octopus, but in this case, it's a good thing. It can be positioned almost any way you can think of, and holds its position relatively well. Set it up to be above or beside your iMac or Cinema Display, and you have an instant second screen for email, social networking, widgets, video-watching or anything else you want to keep off your main display. Put it up at cabinet height and you can easily read off everything from a dinner recipe to the instructions for replacing a part on your jeep. (Yes, I live an interesting and chore-intensive life!)

If you need to read or watch your iPad but don't have a hand to spare, the HoverBar provides an easy, hands-free alternative. It even comes with cable clips so you can have your iPad charging or synching while keeping your desk space free from clutter.

The good

  • Well designed and solidly built
  • Keeps the iPad where you want it, when you need it
  • Includes cable management

The bad

  • Requires an Allen wrench

The bottom line

The HoverBar is great for anyone who wants a second monitor where desk space is at a premium, or needs something else to hold the iPad up for reading or watching. It's a smart accessory, which is no surprise coming from Twelve South, and while it may look like something from Iron Man or Spider-Man, it's very much real.

$79.95 - Buy now



Apple reportedly working on Pandora-style streaming music service. Again.

Posted: 06 Sep 2012 08:47 PM PDT

Apple reportedly working on Pandora-style streaming music service. Again.

As is often the case when fall approaches and an Apple event draws near, rumors have begun to swirl about Apple starting a Pandora-style streaming/subscription music service. Even though Apple has resolutely stuck to iTunes purchases for music, and added the subscription-based iTunes Match music locker service, the allure of true streaming solution is such that everyone and their journal of record seems to agree Apple is working on something like it, to launch sometime. Today Ethan Smith and Jessica E. Vascellaro of the Wall Street Journal report:

Apple only recently initiated licensing negotiations with record labels for its putative service and, even if it does complete deals, it could be a matter of months before such a service might launch, according to these people.

The company has in the past contemplated and abandoned other interactive features, including a Spotify-like service that would have let users rent unlimited amounts of music for a fixed monthly fee. But people familiar with the current talks say they appear to be more serious than those previous tentative inquiries.

Ben Sisario and Nick Wingfield of the New York Times add:

Apple's service would probably take the form of a preinstalled app on devices like iPhones and iPads and might be able to connect to users' iTunes accounts to judge their tastes. [...] But while most such services operate under limited licenses that restrict what they can do with the music — for example, limiting the number of times songs by particular artist can be played within an hour — Apple is seeking direct licenses with record labels that would give the company more flexibility in using music, according to the people briefed on its plans.

iAds would subsidize the service, reportedly, much as they do with Pandora already.

With Apple having explored but not pulled the trigger on streaming/subscription music offerings before, it's hard to tell just how likely they are to pull the trigger on this version, this time. Apple's had incredible success, both with Steve Jobs and Eddy Cue, in making content deals -- more than any other company on the planet. That's a mixed blessing, however, as they've faced equal and opposite push back from media companies who fear their online dominance.

Apple has the iPhone 5 event scheduled for September 12, and is rumored to be holding an iPad mini event sometime in October as well. iTunes and music will probably get some attention at one of those. It would likely take a lot of movement, and a lot of deals, to see any streaming/subscription music announcements made by then.

Of course, if they do, they'll have my money at "boom". How about you?

Source: Wall Street Journal, New York Times



Nokia gets caught faking Lumia 920 image stabilization

Posted: 06 Sep 2012 08:05 PM PDT

Normally I wouldn't be writing about something like Nokia getting caught not only faking the video taking footage of their new Lumia 920 PureView camera advertising, but faking the still images as well. But they annoyed me last year when they made those "smartphone beta test" commercials that called the iPhone a buggy product, and then launched the Lumia 900 with embarrassing bugs all it's own. Yesterday, Nokia took a swipe at Apple during their press event, once again making fun of the iPhone antenna. And now Nokia is embroiled in controversy over their new flagship phone.

Here's what The Verge discovered about the Nokia Lumia 920 commercials:

As you can see in the video above, there's a curious reflection in the window of the trailer in the background. It's not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway — with what appears to be a large camera rig. Whatever he's holding, we can reasonably agree it's not a Lumia 920.

Nokia later admitted to the deception and apologized, but now Youssef Sarhan has found similar evidence showing that the still photos might have been faked too:

A Hacker News user by the alias exDM69 astutely shared a photograph of the photoshoot in Helsinki city center. The photo was taken by a friend of his. I knew an image of the photoshoot would surface sooner or later, how could it not.

You can just about see the DSLR lens on the very left center of the photo.

Case closed.

Nokia hasn't responded to the second allegation. Daniel Rubino from our Mobile Nations sibling site, WPCentral, says the Nokia Lumia 920 camera is legitimately fantastic. He's a big camera nerd, so I believe him. Companies fake things like this all the time. Supermodels get airbrushed (sorry boys, it's true!), devices get rendered, cars get closed courses and professional drivers, and screens and features get simulated.

But simulated screens and features also get honestly labeled as such in the commercials. I'm not opposed to people hating on Apple -- I've been accused of doing the same thing. I like it when companies are bold and aggressive and take it to Apple. What I'm opposed to is failing. What I don't like is when they end up looking foolish. If you're going to bring it, bring it.

Next time get the Lumia bullet proof next time before calling out Apple.



iMore Show 310: Metal backs and UDID hacks

Posted: 06 Sep 2012 06:33 PM PDT

Rene, Georgia, and Seth talk September 12 made official, iPhone 5 made substantial, and the competition trying to scramble. Also: 12 million UDIDs hacked, and Bad Pigs. This is the iMore show!

iPhone 5

Misc

Hosts

Credits

You can reach all of us on Twitter @iMore, or you can email us at podcast@imore.com

or just leave us a comment below.

For all our podcasts -- audio and video -- including the iMore show, ZEN and TECH, Iterate, and more, see MobileNations.com/shows

Thanks to the iMore Accessory Store for sponsoring this week's show. Your one-stop-shop for everything iPhone and iPad, including cables, cases, chargers, Bluetooth and much more, check out store.imore.com.



Here are the Kindle Fire HD tablets, Amazon's new iPad competitors

Posted: 06 Sep 2012 05:50 PM PDT

Amazon bumped up the specs on the existing Kindle Fire today, but the big news is the undoubtedly the Kindle Fire HD 7-inch and Kindle Fire HD 8.9-inch tablets. Amazon, smartly, announced them not as "gadgets" but as "services" and positioned them as the best way to consumer Amazon content while also providing additional functionality like mail, web, and apps to round out the experience. Our own Kevin Michaluk, Stephane Koenig, and Ashley Esqueda were live at the event, and had a chance to check them out first-hand. (See the video above.)

We've already shown you how the new Kindle Fires match up to the iPad, Google Nexus 7, Microsoft Surface RT, and BlackBerry Playbook, but Amazon also had a lot of really interesting features to go along with their "Kindle as service" pitch.

  • The display looks great. At 1920x1200 and 254ppi, it's not quite as ridiculous as the iPad's 2048x1536, 264ppi Retina display, but no human is going to be able to tell the difference.
  • The speakers are stereo and have Dolby DIgital audio, which embarrasses the tiny, tinny iPad speakers (though former sound engineer David Barnard rightly points out, mobile devices will never be the best audio experience.)
  • They're priced not only to sell, but to kill. The 7-inch Kindle Fire starts at $199 and the 8.9-inch at $299. However, those prices are subsidized in part by "special offers", which are ads shown as screen savers, and by Amazon's expectation that you'll buy lots of content from Amazon to use on them. It's a razor-blades vs. razor model, the opposite of Apple, who runs iTunes just above break-even to make their hardware more attractive for you to buy. It would be nice to have an ad-free option.
  • Amazon is aiming the Kindle Fire HD Wi-Fi at 5Ghz only, which is a much clearer band. Almost all routers should support that now. They're also including two MIMO antennas (Jeff Bezos spent an almost awkward amount of time on this), so reception will be great.
  • Amazon's cloud storage is free and unlimited. Apple provides unlimited storage for iTunes content, but the rest is limited to 5GB unless you pay for more.
  • KindleTime allows parents to lockdown everything except book-reading. Videos, gaming, can all be limited, and the screen turns blue so parents can easily see it's engaged. That's a really smart. Profiles in general are really smart.
  • Like Apple's Game Center, Amazon is offering GameCircle to bring the social, competitive aspect to the Kindle Fire HD.
  • X-Ray for movies puts IMDB into the video, so you can tap the screen at any time to find out more about the actors and production you're watching. Likewise, X-Ray for books will tell you about what you're reading. This is either amazing or annoying, but I want to try it and hope it comes to the Amazon iPad video app and Kindle app.
  • Whispersync is now going to work with audio books, movies, and games as well. And if you have an audio and text book, you can use Immersion Reading to look and listen at the same time. Also a great feature.
  • There's also an LTE version of the Kindle Fire HD 8.9-inch which gives you a year's worth of data for only $50. That makes the TCO of a 32GB Kindle Fire HD 8.9-inch about $400 cheaper than an iPad 3 LTE over the course of a year.

Some problems still remain, however. The Kindle Fire line is based on Android and runs Android apps, and Android has had almost not luck building any momentum for tablet apps. That means you'll mostly get smartphone-class apps, which essentially makes the Kindle Fire a big iPod touch. The iPad (and the rumored iPad mini run tablet-class apps, and that makes a huge difference.

Apple also sells the iPad in over 90 countries. Amazon has thus far only managed the U.S. and the U.K. for the Kindle Fire. That makes it a non-starter for most of the world, and that's a very big problem. iTunes was a huge international advantage for Apple, and if even Amazon and Google are having trouble getting content deals on a global level, it doesn't bode well for short term competitiveness.

Also, Amazon is even more closed and more draconian than Apple. So for those for whom Android is a welcome alternative to Apple's control, the Kindle Fire won't be any alternative at all. The trains will run on time, you just won't want to be on them. (Funny, though, how Apple gets marketed against, and called out as, being "closed" but Amazon hasn't faced any of that... yet.)

Lastly, while Amazon impressed with their products today, the presentation made me really appreciate just how good Apple is at providing clear, consistent information during their keynotes. Amazon told a story about what interested them (MIMO!), not what made things clear for viewers. They jumped around and never put up slides that showed product grids -- which devices had which specs at which price points. Apple almost always concludes with those. They tell you what they're going to show you, they show it to you, then they tell you what they showed you. Amazon would do well to nail that part of an event too.

Overall, however, Amazon's willingness to subsidize hardware with ads and content expectations create a pricing challenge for Apple. As North American cell phone contracts show, customers care most about low, up-front pricing. Is a Kindle Fire HD 8.9-inch at $299 going to put a serious dent in US sales of an iPad 9.7-inch at $499? Is a Kindle Fire HD 7-inch at $199 going to make Apple stay aggressive with the rumored iPad mini price of ~$199 - $250?

Apple is rumored to be having an iPad event in October, so we won't have that much longer to wait and see.

Meanwhile, for more Kindle Fire coverage, keep it locked to Android Central, and if you want to grab any of Amazon's new Kindles, you can do so via the link below, and help support the Mobile Nations network at the same time.



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