Tomorrow is Super Bowl Sunday, and whether you’re cheering for the New England Patriots or the New York Giants, it’s easy to follow all the action right on your iPhone, iPod touch, or iPad. You can stay up to date while away from home and on the road, or get all sorts of extra information while you’re watching live.

NFL Live for Verizon iPhone

If you have an iPhone on Verizon, you can take advantage of their exclusive NFL Mobile app to stream Super Bowl XLVI straight to your mobile device. It’s a universal app, though it doesn’t specifically say that live video will also be streamed to the iPad version, so if you want to be absolutely certain you see it, keep your iPhone handy. Both versions should give you the latest news, videos, as well as all the information you need to stay in the big game.

• Free – App Store link

NFL.com Super Bowl XLVI site

The NFL also has a full site up for Super Bowl 43, complete with history, events, visitors guides, live feeds, trivia, and much, much more. The mobile experience won’t quite be up to that of the desktop — which is why they made the apps — but if you want to make sure you’ve got everything covered, launch Safari on log onto NFL.com. And if you’re not on Verizon and need to watch live, you can do so from here with your Mac or Windows PC.

• Web site link

Super Bowl XLVI Guide

The official NFL Super Bowl 43 guide app will keep you up to date with maps, local happenings, and more. Whether you’ll be attending the big game in person or watching from the comfort of your home, the Super Bowl XLVI Guide is the best way to navigate through the multitude of Super Bowl events and and keep up with all the social media buzz that’s sure to be generated by millions and millions of fans.

Super Bowl XLVI Guide is compatible with the iPhone, iPad and iPod touch and is available in the App Store now.

• Free – App Store Link

Super Bowl XLVI Commemorative App for iPad

By NFL Magazine, the Super Bowl 43 commemorative app for iPad brings you the full story of how the New England Patriots and New York Giants made it to the big game, key stats, and bonus features like video, interviews, stadium shots, and more.

• $2.99 – App Store link

More Football is More

If that’s not still not enough Football for you, you can also check out our Top 5 NFL Football apps for iPhone. Whether you’re interested in play by play commentary or managing your fantasy leagues, we’ve got you covered.

Now here’s the big question — come tomorrow, who’s going to win?

Following up on the information iMore received yesterday on potential ZFS hooks in iOS 5.1, a reliable source let us know that Apple has been investing heavily in ZFS appliances from Oracle. (Whether or not this will be made public is unknown; it doesn’t seem to be right now.)

Also, several of our readers familiar with ZFS wrote in to speculate as to why Apple may be exploring ZFS for use on iPhone and iPad. Broadly, it may have something to do with ZFS’ snapshot technology. ZFS snapshots can be easily compressed and encrypted, de-duplicated, and can transfer delta (bit differential) updates between cloud and device. The snapshots can also work like Time Machine, easily and efficiently providing incremental backup and restore capability from an hour ago, a day ago, a week ago, or more, asynchronously and block by block. Here’s what Wikipedia says about ZFS snapshots:

An advantage of copy-on-write is that when ZFS writes new data, the blocks containing the old data can be retained, allowing a snapshot version of the file system to be maintained. ZFS snapshots are created very quickly, since all the data composing the snapshot is already stored; they are also space efficient, since any unchanged data is shared among the file system and its snapshots.

Writeable snapshots (“clones”) can also be created, resulting in two independent file systems that share a set of blocks. As changes are made to any of the clone file systems, new data blocks are created to reflect those changes, but any unchanged blocks continue to be shared, no matter how many clones exist. This is an implementation of the Copy-on-write principle.

Snapshots is only one of the features of ZFS (Zettabyte Files System), the advanced file system created by Sun, now owned by Oracle. Apple included a partial port of ZFS in earlier versions of Mac OS X but pulled it before the official release. It’s a file system particularly well suited for cloud environments and storage pools, which might be why Apple is looking at it again in the post iCloud.

Apple is an incredibly private company that works hard behind the scenes in order to present a beautifully packaged, highly polished product to consumers. No doubt there is a lot of really cool, really geeky technology at the core of iCloud, for example, but all most of us see are elegant interface elements in Settings.app that, when tapped, all but transparently backup and restore our iPhones or iPads.

If indeed Apple is planning on using ZFS to make iCloud backups and restores better, it will probably be invisible to end users. One day, iCloud will simply work better, faster, and even more reliably.

More: Wikipedia

Every week a few of us from team iMore will bring you our current favorite, most fun and useful App Store apps, WebApps, jailbreak apps, even the occasional accessory, web site, or desktop app if the mood strikes us. As long as they're iPhone, iPad, or iPod touch related, they're fair game.

To see what we picked, and to tell us your pick, follow on after the break!

The White House — @andrewwray

Looking for a great way to keep tabs on the Obama administration? The White House for iPhone is your best pick, giving you access to news, photos and video of what’s happening at 1600 Pennsylvania Avenue NW.

Not only will you have direct access to their blog, which is more of a news source than anything else, but you’ll also be able to browse through archived photos, video and more. I was able to watch the State of the Union address in its entirety earlier this week without strapping myself down to a desk or television. Instead, I just whipped out my iPhone and within a few minutes I was watching the livestream — no questions asked.

Next to the plethora of content, media and information about The White House at your fingertips, you can also setup push notifications to be notified of any major news stories going on in the political realm. Overall, it’s a great resource and the livestream feature is a lifesaver.

• Free — App Store Link

Zite Personalized Magazine – @sethclifford

Flipboard is the app that everyone likes talking about, but there’s actually a few new apps that are doing stylish news aggregation pretty well. One that I’ve really been enjoying lately is Zite, which takes a similar approach to Flipboard, but allows you to customize your reading experience over time by voting stories up or down and then learning what it is you prefer to read and giving you more tailored content.

The setup for the app is pretty simple, and I really like the clean UI. There’s really not much to get in the way and the content really takes center stage. I feel like it’s easier to browse than Flipboard, and while the Flipboard UI conventions are cool, don’t get me wrong – after a while, I feel like I’m really working to see new content, and I don’t feel like I can scan as quickly on my phone (which is a prime criteria for consuming news on the go). Zite feels like it allows me to do that more easily.

The customization aspects are cool too – you basically give stories a thumbs-up or thumbs-down, and Zite will remember what it is you liked and in the future return more content like it. There’s a lot of detail here as to how this is all accomplished, and since I’ve only been using it a short time, I can’t speak to its accuracy yet. Also, the type of feeds I’m looking at (tech stuff) usually have a bit of overlap, so it’s hard for me to tell right now. I’m less concerned with teaching the app though, and more concerned with the quickness of information and scanning, and it definitely succeeds there. But the app’s main draw is the personalization of content, so don’t let my particular use-case dissuade you from trying it out. It’s free and a really nice way to get your news.

Zite Personalized Magazine – Free – iTunes link

Messages+ – @iMuggle

I can not explain how happy I am to have a jailbreak on my iPhone 4S. Along with a new jailbreak comes tons of updated utilities and applications for iOS 5. I’ve been using IntelliscreenX and with it comes Messages+. I’ve been a long time fan of BiteSMS but I’m really loving the tight integration Messages+ has with iOS. There’s no separate application or icon, it just works. There’s really nothing to configure. Just set up a quick reply action via Activator and you’re good to go.

You can view images and files right from the quick reply window and then dismiss them. The UI blends perfectly with the default UI of iOS so it looks like something Apple themselves would have made. If you’re jailbroken and haven’t checked out Messages+ yet, I’d give it a try! If you already have IntelliscreenX, you already have a license for it and it comes built-in. If you don’t, you can buy Messages+ separately.

$7.99 – Cydia Search Link

Going back to a #TeamPure iPhone – @chrisoldroyd

This week I decided to give the new Absinthe Jailbreak a go on my iPhone 4S. I have always tinkered around with jailbroken devovces and do love apps like BiteSMS and SBSettings. This time the experience has been awful for me.

Installing the jailbreak was simple enough, I had to wait a bit longer as I am a Windows user. Anyway, to cut a long story short, my phone is all jailbroken in minutes and I installed BiteSMS and SBSettings and nothing more. A few days later and I try and listen to my music in the car and things start to go terribly wrong. Album artwork shows the wrong song playing and most songs start to play then stop or don’t play at all.

I turned iTunes Match on and off, and even synced again with iTunes, transferring all my music back on manually, still the same issue. Only option I had was to go back to a stock install and lose my jailbreak. That is where I am at now and guess what? Yep my music is now perfect again!

Squrl – @Bla1ze

I don’t watch a lot of TV and the shows I do want to watch are usually found on iTunes or Netflix but there isn’t a lot of good stuff out there these days any how in my opinion. For filling that void, I often scour the web looking for good online content to watch when I have some spare time but keeping track of that stuff has proven to be a difficult task over time. For Christmas I got an AppleTV and found Squrl. Squrl basically aggregates a lot of popular online video sites and various other content providers and provides a beautiful UI that allows for tracking videos, saving them for later viewing. Couple that with an AppleTV and you can amass plenty of content to watch in place of television shows. Social network integration as well as netflix, it has become a key resource of entertainment for me and it’s available for free in the iTunes App Store.

• Free – App Store link

Rdio – @jdipane

Music is a huge part of my life, and the ability to have almost any song at my fingertips without eating up all the space on my iPhone is a huge plus for me. Rdio is a subscription based service similar to Spotify, but I find that more songs that I enjoy to listen to are available through Rdio. Whether I want to select a certain song, album or just listen to a particular artists stations I can do so with a few simple clicks from within the application. I have various playlist’s set up, one for work out, one to relax, and I can add and remove songs with ease. Rdio also ties in with my home Sonos system which is great as I can listen to the music through my headphones, the speaker of the device or through the Sonos to keep me motivated. The application is free, but the service is paid, hit the link below to start your free 7 day trial!

• Free – App Store link

Puzzle Juice – @JorjLim

Tetris? Boggle? If you can’t decide which game to play, then Puzzle Juice is a sure winner.

The game starts as a standard game of Tetris; coloured blocks fall from the top of the screen, and you have to form a line at the bottom to score points.

However, unlike traditional Tetris, once you’ve completed a line, it won’t disappear. Instead, every block will turn into a letter and you'll have to form words to score even more points. Here's the fun part; while you're looking for words, the next Tetris block has started falling. If you need more letters to form a word, tap on 3 same-colour blocks that are adjacent to one another to reveal more letters. There is also an optional Zen Mode, which challenges you to score as many points as you can in 90 seconds.

The game itself is well designed and even the menu screens have a pinch of character. You won't see a "Ok", or "Start" button throughout the game, instead you'll see phrases like "Sounds Peachy" and "Totally Got It", just to add that extra flare to the game.

The game is a mind-game, a fun-game and a challenging game all wrapped into one neat parcel, and will keep you busy for hours!

• $0.99 – App Store link

Doodlecast Pro

My day job is teaching two Intermediate Algebra courses at my local community college and this semester I’m experimenting with making videos for my students on new or difficult topics. Doodlecast Pro for iPad has turned out to be the best app to help me accomplish this. It records both my voice and handwriting and allows me to export and upload my videos directly to YouTube. If I made some mistakes along the way that I want to edit out, I can export to my Camera Roll instead and edit in another application like Avid Studio or iMovie. My only complaint is that the handwriting strokes are not really that great. I would love to see Doodlecast match the quality of handwriting to apps like Penultimate and Noteshelf.

• $3.99 – App Store link

LabTimer – Joe (Reader’s Choice winner – Comment #22)

My favorite right now is Lab Timer. It's a free universal app that gives you 16 timers. They'll count up or down and will sound an alarm. It's handy for work so I can have a break timer, a lunch timer and can time how long a process is taking all from the same app. It's especially handy for the iPad since there is no built-in clock app.

• Free – App Store link

Tell us your pick, enter to win a $10 iTunes gift certificate!

Those were our picks, iMore Nation, so now it’s your turn! Tell us your pick of the week below. Give us the name of your favorite app, site, or accessory, and tell us why it made your life more productive, more informed, more entertaining, or just plain more fun. We’ll pick one of you and send you a shiny $10 iTunes gift certificate so you can start stocking up for future picks! Contest starts now and ends next Friday, January 13 at 12pm PT.

So what are you waiting for? Jump into the comments and let us know your pick of the week!

Apple and Avid have been battling it out on the big screen for years, but now they’ve brought the video editing battle to the iPad — and the winner may not be who you think.

Avid Studio for iPad launched this week in the App Store, instantly becoming the first real competitor to Apple’s iMovie video editing app. What makes this so interesting is that Avid was king of digital video editing in Hollywood for a long time, and then Apple came out with the far more affordable Final Cut Pro/ Final Cut Studio, and enticed a few big name directors to give their new software a try.

So is Avid getting a little payback here by bringing the video editing battle back to Apple’s home turf? Most definitely, and as good as iMovie is — some of the best mobile software we’ve seen to date — Avid may be even better.

Similarities

Insert photos, movie clips, titles, and music with iMovie.

Both iMove and Avid Studio can do the basics that you would expect from any video editor. You can insert videos, photos, and music, trim clips, add titles, and export to YouTube. Unfortunately for iMovie, this is where the similarities end.

Audio management

Layer up to 3 audio clips at a time with Avid Studio

In iMovie, the only thing you can do with music is insert it as the background of your movie – your entire movie. It’s impossible to take just a clip of the music to place where you wish – you’re stuck with playing the whole song. In Avid Studio, you can trim your music clips and insert them anywhere in your movie. You can also layer up to 3 audio clips at a time.

Inserting photos and videos as picture-in-picture

Insert picture-in-picture image over movie clips with Avid Studio

One of the cool features Avid Studio provides is the ability to insert photos or video over the main movie in the timeline. Meaning, if you want to have a photo or video play in the middle of a movie clip, you can do so while still having the audio and elapsed time from the main movie playing in the background. This is one the features I most like about Avid Studio. The only thing you can do in iMovie is split up the clip and put a photo or movie clip in the middle. Avid’s way — which Apple does support on the desktop version of iMovie — is more useful.

Video management

Access movies that were synced onto iPad from iTunes with Avid Studio

I was surprised when I learned that iMovie did not allow me to access videos that I imported onto my iPad with iTunes. The only videos accessible with iMovie are the ones in your camera roll or albums. What a huge disappointment. Avid provides just such access.

Titles and montages

Avid Studio come preinstalled with 15 montages

Both iMovie and Avid Studio allow you to insert titles for you movie, but iMovie requires that you do it with one of their themes. There is not an option to insert a black slide with text like Avid Studio. This means that all text inserted in iMovie must be overlaid with part of your movie.

Avid Studio also comes preinstalled with fun montages to add to your videos. These are made up of anywhere between 1 and 4 photos and may be static images or mini video clips.

Conclusion

Avid Studio is the clear winner!

Avid Studio may be iMovie’s newest competitor for video editing on the iPad, but it’s not a fair competition. Avid Studio is the clear winner. iMovie doesn’t offer any significant features that Avid does not, but Avid can do much more than iMovie. Since they both cost $4.99, it’s almost a no-brainer. Right now, the only thing iMovie has going for it over Avid Studio is that iMovie is a universal app and also works on the iPhone.

With iPad 3 on the horizon, I hope Apple has a more feature-rich iMovie 2.0 up its sleeves to help show it off. Either way, I can’t wait to try video editing on a 9.7-inch Retina display.

• Avid Studio – $4.99 – App Store link
• iMovie – $4.99 – App Store link

Former Apple product manager, Bob Brochers, recently gave a lecture to students where he spoke about how the original iPhone was realized by a small team of engineers put together by the late Steve Jobs. MacNN went over some of the talking points:

“What’s interesting is that the challenge Steve laid out for us when we created the iPhone wasn’t to make a touch-screen device that would play apps and do all of this stuff,” Borchers told students. “His [charge] was simple. He wanted to create the first phone that people would fall in love with. That’s what he told us.” [...] “Now if you’re an engineer, like I am by training, you’re like ‘what the heck does that mean?’,” he said. “But he was right. The idea was, he wanted to create something that was so instrumental and integrated in peoples’ lives that you’d rather leave your wallet at home than your iPhone.”

Brochers went on to talk about how Apple’s idea of success with the iPhone was initially rooted in a small handful of tightly focused concepts, breaking the rules of the game while paying attention to detail and helping people “think differently” about the way they associate with their smartphones. It wasn’t about wiz-bang capabilities of the device like GPS or ground-breaking apps from the App Store, but instead simplicity in design and overall usability and user-experience.

But the hardware and software combination wasn’t the only thing they changed about the business. Brochers described how Jobs and his team wanted to setup a different relationship with their customers — a direct relationship — instead of allowing the carrier to control the rules.

“[We said] ‘no, we don’t want to do that,’” Borchers said. “We want to be able to sell the iPhone. We want to be able to talk directly to the customer. That was a big, big change for the industry."

Another interesting aspect of the discussion was the oft-heard story about Apple making the switch from a plastic touchscreen to a glass display after Jobs confronted the team with his own iPhone screen, scratched by the keys in his pocket. They called up Corning and convinced them to jump back into their abandoned Gorilla Glass efforts shortly before the iPhone was announced — a great pivot at the last minute. (Interestingly, while Gorilla Glass is a feature now touted by many rival manufacturers and devices, neither Apple nor Corning to this day will confirm its use on the iPhone.)

The discussion was recorded and uploaded to YouTube, however it has since been removed. Overall, it’s a great look into how Apple brought the iPhone to the world and ended up changing the way we think about our smartphones.

Source: MacNN

Apple has removed a number of copy-cat apps from the App Store, specifically plagiaristic titles such as Tiny Birds, Temple Jump and Numbers With Friends created replicated by developer Anton Sinelnikov. Apple has made similar moves against shady developers in the past, taking down 1,000 apps in 2008 after they noticed fake 5-star reviews in the App Store.

However, the problem is greater than just a few scam apps from a few shady developer. Most of us know that these titles copy from the real deal, specifically Tiny Wings, Temple Run and Words With Friends, but new users might have a hard time telling them apart, and get a nasty surprise after they’ve drop down money only to discover they’ve been conned into buying a fake app. That creates a bad experience and might make them wary of the App Store in the future.

For legitimate developers, they lose out on the income. It’s difficult and expensive enough, especially for independent developers, to get a hit title on the App Store. When and if they finally do have a hit on their hands, they now have to worry about scammers trying to steal their sales, damage their brand, and turn off their customers. Worse yet, according to developer Kode80, scammers rely on the outrage that follows their copy-cat apps to actually gain attention and drive sales.

Should Apple be doing more to prevent copy-cat titles from hitting the App Store in the first place, and should they be making it easier to report when they do? Apple long ago appointed themselves as gate-keepers and curators, but when it comes to copyright issues, they’ve followed the common practice of waiting for a complaint and then leaving the developers involved to fight it out. Sometimes that works. Sometimes it lets bigger, more established brands bully competitors out of the App Store.

Likewise, Zynga, one of the biggest gaming companies on the planet, has been accused of copying NimbleBit’s Tiny Tower with their new game, Dream Heights. Dream Heights doesn’t present itself as a copy-cat in the App Store the way Sinelnikov’s did, with similar naming and branding intended to cause confusion, but it does duplicate the look, feel, and gameplay of a popular independent game.

Where should the line be drawn, and should Apple be the ones drawing it?

Source: The Guardian, TechCrunch; image via @tapbot_paul

Rene, Georgia, and Seth talk about Macworld|iWorld 2012, the latest iPad 3 rumors including quad-core and LTE, and what it all means for iPhone 5. Plus, new retail boss John Browett, Steve Jobs quotes, and Jailbreak troubleshooting. This is iPhone & iPad Live!

• Subscribe via iTunes: Audio | Video
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• Show notes

META

• February is fitness month at iMore and Mobile Nations! [iPad 3 giveaway!]

Macworld|iWorld 2012

• This was our Macworld
• Complete Macworld coverage
• What new hardware are you most looking forward to from Apple in 2012?

iPad 3

• Could Apple release a separate 4G LTE iPad 3 and Phone 5 in select markets?
• Supposed debug leak shows iPad 3 with quad-core A6 chip and LTE
• Foxconn plans to build five additional iPad production plants in Brazil

iPhone 5

• 40,000 petition Apple for "ethical" iPhone 5 manufacturing
• Tim Cook speaks out against claims of factory worker mistreatment
• iPhone 5 counter claims: not going into production yet, not going to be longer or wider

Grab bag

• Apple posting Steve Jobs pictures, quotes at Cupertino Campus
• Apple appoints John Browett as Senior Vice President of Retail
• China Telecom aiming to launch iPhone 4S in February
• Apple's iPad not affected by Amazon's Kindle Fire

Jailbreak

• How to troubleshoot common jailbreak issues on iPhone, iPad, and iPod touch
• How to take a screen recording on your iPhone or iPad [Jailbreak app for that]

Hosts

• Rene Ritchie (@reneritchie)
• Georgia (@GeorgiaTiPb)
• Seth Clifford (@sethclifford)

Credits

You can reach all of us on Twitter @iMore, or you can email us at podcast@imore.com, or leave a comment on the website when the show goes live.

We’re here every Wednesday night at 6pm Pacific, 9pm Eastern, 2am GMT at www.TiPb.com/live

For all our podcasts — audio and video — including iPhone and iPad Live, ZENandTECH and Superfunctional, Iterate and Girls Gone Gadgets and more… see MobileNations.com/shows

If you haven’t already please subscribe to all our shows in iTunes and leave a rating. It helps people find the show and means a lot to us!

Thanks to the iMore iPhone Accessory Store for sponsoring the podcast, and to everyone who showed up for the live chat!

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Just like with the iPhone and iPad, Apple provides a way for developers to send ad-hoc versions of Mac App Store apps out for beta testing purposes. Since there are many apps out now that have iPhone and/or iPad versions as well as Mac versions, even if you’re beta testing an iOS app, you might need to know how to install the companion Mac App Store beta version, and its provisioning profile, as well. As long as you gave the developer the proper hardware UUID for your Mac, the process is fairly simple, and not dissimilar from the process of installing iOS beta software on your iPhone, iPod touch, or iPad.

Install the provisioning profile

1. Download the file to your Mac.
2. If the file came zipped, unzip it. (Yeah, obvious, but we try to be complete.)
3. Double click the .provisionprofile file
4. System Preferences will launch; click on Install
5. When prompted, enter your admin password
6. The provisioning file should then show up in your profiles

Install the binary

1. If you have an older version of the app already on your Mac, play it safe and trash it
2. Drag the beta app to your Application folder

That’s it. If you have any trouble — it’s a beta app, after all — check with the developer. You made need to trash some other, previously installed files, or do some other configuration first. When you do have it working, enjoy.

The Mac App Store isn’t the only way to distribute software on OS X, so many developers may never need to send UUID-locked beta builds. But if the Mac App Store is the only way the developer intends to distribute their software, this may well be the beta road they take.

• More tips and how-tos
• Mac help and discussion forum

Asymco has compiled the profits, revenues, and unit shipments among all of the major manufacturers, and as you can see in this graph, Apple is still kicking everyone’s behind when it comes to smartphone profit share. Though the revenue share gap with Samsung is a bit smaller than the one for profits, Apple is still decidedly in the lead. After all is said and done, Apple is claiming 75% of the profit share, 40% of the revenue share, and 9% of the unit share of the mobile market (though that last number might be closer to 8%).

After Apple’s monstrously successful first quarter it’s no surprise that Apple is profitable. Heck, it’s no surprise they’re the undisputed God-King of the mobile industry, and they probably have a giant pool of money where employees can get all Scrooge McDuck on lunch breaks. However, the fact that Apple is pulling in so much money out of the entire industry really illustrates just how successful the iPhone has become. Of course, if you ask any Android fan, financial success doesn’t necessarily equate to product quality (and I’m inclined to agree with them), but you can’t argue with the results. There’s another great graph here that shows just how much the iPhone’s market share has increased on multiple fronts since launch in 2007.

With this much of a lead, how much does Apple really have to worry about? Will it suffer death by a thousand cuts from a bajillionty Android devices? Or will Windows Phone eventually come into its own and give iPhone a run for its money? Looking at this graphs, it’s hard to imagine either of these things happening. The best the competition can reasonably hope for now is to get comfortable in second place. Let’s put it this way — what would the competition have to do to win you over?

Source: Asymco