The iPhone Blog


New iPhone 4 ad focuses on Every great thing about Retina Display

Posted: 05 Oct 2010 06:12 PM PDT

apple_ad_every

Apple has just posted a new iPhone 4 commercial, this one called “Every” and focused on the 960×640 Retina Display.

Calling it the highest resolution phone screen ever, it shows zooming in on a photo of a child’s freckled face, the Pixar(!) movie Up, the calligraphic logo-type of the New York Times, highlighting in iBooks, the official Twitter for iPhone app, CoverFlow in the iPod app, Epic’s amazing Unreal engine, and a home video.

It also confirms Apple has gone full circle from focusing on features for the original iPhone 2G, to focusing on apps for iPhone 3G and iPhone 3GS, to once again focusing on features for iPhone 4 like FaceTime and now Retina Display. It makes sense as competition first caught up to (and exceeded) features of previous models and are now beginning to catch up on apps. Reframing around the brief window of feature advantage iPhone 4 enjoys and adding in a big fat helping of emotional resonance will solidify the already iconic Apple brand in customers’ minds.

The only question is, as Retina Displays and video calling becomes the norm, what’s the next differentiator for Apple? AirPlay?

UPDATE: Mark Gurman over at 9to5Mac checked out the Twitter IDs shown off in the video, and sure enough, the accounts are real. The people on the other hand… we doubt it.

Video after the break.

New iPhone 4 ad focuses on Every great thing about Retina Display is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

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Google Mobile App for iPhone adds Google Goggles support

Posted: 05 Oct 2010 01:24 PM PDT

Google Mobile App for iPhone adds Google Goggles

Google Mobile App for iPhone has just added Google Goggles support. Goggles is the awesomely named camera-search based service that debuted on Android and lets you find information about something just by taking a picture of it.

In the new version of Google Mobile App just tap on the camera button to search using Goggles. Goggles will analyze the image and highlight the objects it recognizes — just click on them to find out more.

You can see how it works in the video after the break. It’s totally Star Trek, but it’s also still a work in progress according to Google:

Computer vision is a hard problem and Google Goggles is still a Labs product. It works well for things such as landmarks, logos and the covers of books, DVDs and games. However, it doesn't yet work for some things you might want to try like animals, plants or food.

Get it, it’s hot.

[iTunes link, Google Mobile Blog via BGR]

Google Mobile App for iPhone adds Google Goggles support is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

TiPb - The #1 iPhone, iPad, and iPod touch Blog


UPDATED: Apple TV (2010) bug lets you watch iTunes rentals for 30 days?

Posted: 05 Oct 2010 01:15 PM PDT

Rent a movie from iTunes on Windows or Mac and stream it to your new Apple TV (2010) and it never starts Hollywood’s 24h-48h countdown, which means you have 30 days to enjoy them as much as you want. Here’s the steps as MacRumors outlines them:

We’ve successfully tested this procedure on latest iTunes (thanks to forum user TheBritishBloke), and it works (at least in the short term as the new Apple TV hasn’t been out for 30 days):

  • Rent a show/movie on your Mac’s iTunes
  • When you begin watching the rental on the Apple TV, no warnings appear indicating that you must finish watching the movie within 24/48 hours
  • The iTunes rental counter should still show 29+ days remaining
  • Note: if you do try to watch the movie through iTunes, it will kick off the 24/48 hour countdown

No doubt Apple will patch this either on the Apple TV iOS firmware, or iTunes desktop side — or both — so get your value out of them while you can.

For more, see our complete Apple TV (2010) review.

UPDATE: Ugh, or maybe not. iLounge claims the 24/48 window is triggered all stealthy like and MacRumors is continuing their investigation. We edging the bleed here folks!

[MacRumors]

UPDATED: Apple TV (2010) bug lets you watch iTunes rentals for 30 days? is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

TiPb - The #1 iPhone, iPad, and iPod touch Blog


iPad poised to become 4th largest consumer electronic category?

Posted: 05 Oct 2010 10:06 AM PDT

People are buying iPads so fast it’s poised to pass gaming platforms and cell phones to become the 4th largest consumer electronic category according to analysts with Bernstein.

I’m a little confused on how a single device like iPad can be a category, so maybe they mean it will be akin to how iPod is dominant and has come to be synonymous with MP3 player. So for the purposes of this, lets just assume they mean “tablet” with iPad being the only viable mainstream tablet device at the moment.

If that proves to be accurate it will be quite the achievement for a product many predicted would be a flop, much larger companies tried to establish as a product category for decades before, and until competition arrives next year is pretty much carrying the entire form factor on its black glass and aluminum shoulders.

"This is much bigger than I thought it would be," said Pete Najarian, co-founder of TradeMonster.com and a 'Fast Money' trader. "It's really a total media device and there's not much a PC can do that you can't do on an iPad."

We’ve read that iPod touch sales have put a hurt on Nintendo’s mobile business, but Bernstein is now saying iPad purchases could also come at the expense of TVs, digital cameras, and other established consumer electronics devices. There’s an opportunity cost to everything, right?

No wonder RIM’s BlackBerry Playbook, Android tablets, Palm’s webOS PalmPad, and Microsoft’s rumored tablet strategy are all racing to get into the action. As Georgia said on the podcast, however, if most mainstream consumers who want a tablet device have already bought an iPad, how much room does that leave for the competition?

iPad poised to become 4th largest consumer electronic category? is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

TiPb - The #1 iPhone, iPad, and iPod touch Blog


Once again: Android can’t outsell iPhone

Posted: 05 Oct 2010 09:45 AM PDT

Nielsen is once again trudging out a survey saying Android outsold iPhone and BlackBerry in the US. So once again we’ll trudge out this kindly, helpful reality check:

  • Android is platform, not a phone.
  • Android is free, you can’t buy it.
  • iPhone is not a platform, it’s a phone.
  • iPhone, you can buy.

So did Google’s own Nexus One outsell iPhone? No, of course not. Android is great OS running on spectacular hardware. However, its used by multiple manufacturers on multiple carriers in multiple models in the US. iPhone is made by Apple and runs on AT&T on the US. Now if Droid X outsold iPhone, that would be a proper comparison. Moto vs. Apple, Android vs. iOS, Verizon vs. AT&T. Hey, I’d pay to see that in the consumer Octagon any day.

Daring Fireball’s John Gruber makes an argument that if Apple ever got on Verizon, Sprint, and T-Mobile USA the comparison might be more meaningful, as it is now in countries like Canada where iPhone is on 3 major carriers and their subsidiaries. Apple still offers one phone (or one current phone and one holdover from the year before) while RIM offers a variety of 1st party BlackBerrys and Google licensees offer a variety of 3rd party Androids. If the US were like that at least we’d be able to see what if any differences those three business models bring to the market.

Android as a platform, given its license, is surely going to eclipse any solitary handset by anyone else, including Apple (unless and until Verizon forks it into its own, proprietary V-OS, but that’s another post).

For now, Nielsen’s survey and the headlines rapidly making their way around the blogsphere might as well read:

BREAKING!! Protein outsells golden delicious apples in the US!

Absolutely true, and absolutely meaningless.

[GigaOM via Daring Fireball]

Once again: Android can’t outsell iPhone is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

TiPb - The #1 iPhone, iPad, and iPod touch Blog


AT&T Navigator for iPhone update + give away!

Posted: 05 Oct 2010 09:19 AM PDT

AT&T Navigator for iPhone — powered by TeleNav — has just been updated to version 1.7i and here’s all the new stuff you get:

  • Lane Assistance: Need to know what lane you should be in? Lane assist will help you with exactly that, making easier to know where you should be to prepare for your next maneuver.

  • Traffic Camera Alerts: Want a heads up before heading into the next traffic light? Traffic Camera Alerts gives you exactly that – a simple way for you to know what's coming up ahead at the next traffic signal!

  • One Touch Speech Recognition: Now, with AT&T Navigator 1.7i, you can now with just one button speak in commands to quickly find the information you're looking for! You can say things like "Search for the library" or "Drive to Las Vegas, Nevada."

  • Battery Saver Mode: Is there any bigger bummer than finding our your cell phone's battery has died? With Battery Saver Mode, when you've arrive at your destination or have been stationary for a while, this feature will give you peace of mind by turning off your GPS – and helping to save your battery.

  • Multitasking: Big fan of iOS4? Then without a doubt, multitasking is an important feature to you.

  • Smoother 3D Animations: In the new version of AT&T Navigator, we're now using a new "OpenGL" engine that allows us to use higher frame rates, better transition animations, and renders faster when panning in 3D maps! What does that mean for you? A better navigation experience!

If you want to see it in action, there’s video after the break. If you want to win one of three (3) free one year subscription, head on over to the iPhone App Forum now!

[iTunes link]

AT&T Navigator for iPhone update + give away! is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

TiPb - The #1 iPhone, iPad, and iPod touch Blog


Apple TV and Forum Feedback – From the Forums

Posted: 05 Oct 2010 07:16 AM PDT

The TiPb forums are naturally a great place to talk, commiserate, celebrate, get help, and offer advice to your fellow iPhone users. In order to create a new thread of your own or reply to any of the existing threads, you must be a registered member. Becoming a member is easy and free so if you haven't already, head on over and register now!

See you in the forums!

Apple TV and Forum Feedback – From the Forums is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

TiPb - The #1 iPhone, iPad, and iPod touch Blog


Apple needed an acre of land, farmers needed $1.7 million for it

Posted: 05 Oct 2010 05:51 AM PDT

When Apple needed land for their $1 billion dollar data center the farmers who owned it decided they needed $1.7 million to sell. Not bad considering they bought it for $6,000 just 34 years ago.

"They told us to put a price on it and we did," said Kathy Fulbright, 62, seated on a brown leather sofa in the living room of the home she and her husband built with the proceeds. The 49-acre property boasts a 4,200-square-foot house with a Jacuzzi in the master bathroom, as well as a manmade pond stocked with bass and catfish.

Other farmers in the area are apparently sizing up supercars should Google or Microsoft decide they simply must move into the neighborhood as well.

Apple meanwhile aims to finish the data center, dubbed “Project Dolphin” this year and we aim to keep speculating on just what they may use it for. iTunes.com streaming media to iPhone and iPad tops the list, followed by amped up MobileMe services, remote backups, and everything else that comes with massive investment in cloud infrastructure.

Now excuse us as we try to lock up all the rest of that land, Scooby Doo villain-like, and wait for our Apple-bucks payoff…!

[Bloomberg]

Apple needed an acre of land, farmers needed $1.7 million for it is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

TiPb - The #1 iPhone, iPad, and iPod touch Blog


iPad live #24: PlayBooked

Posted: 04 Oct 2010 09:40 PM PDT

We lost some audio and mangled the rest, but you can still hear Rene and Georgia talk about the BlackBerry PlayBook and whether or not it’s competition to iPad, iPad 2, or… um… unicorns?

Credits

Thanks to the the iPhone Blog Store for sponsoring the podcast, and to everyone who showed up for the live chat!

iPad live #24: PlayBooked is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

TiPb - The #1 iPhone, iPad, and iPod touch Blog


Netflix app for iPhone updated to include video out

Posted: 04 Oct 2010 09:07 PM PDT

The Netflix app for iPhone received a nice little update last night that includes video out support. Yes, this means you are now able to use your iPhone 4 or iPod touch 4 to send any streaming video content available on Netflix directly to your TV.

While jailbreakers have been able to take advantage of this feature for quite some time now, it’s nice to finally have it “officially” supported.

If you’ve tried it out, let us know how it works for you.

UPDATE: for those asking how to get the video from iPhone to your TV, you need a pair of Apple AV cables or similar for that.

[iTunes]

Netflix app for iPhone updated to include video out is a story by TiPb. This feed is sponsored by The iPhone Blog Store.

TiPb - The #1 iPhone, iPad, and iPod touch Blog


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