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January 2010 Mobile Report

Posted: 07 Mar 2010 09:24 PM PST

AdMob released its January 2010 Mobile Metrics Report, revealing a set of data about apps downloads for iPhone and iPod touch users, as well as users of Android and webOS handsets.

Here are the results according to its graphics:

* The download amount of iPod comes to the first among the four respondents.
* Android and iPhone users download a similar number of apps during the month. However, only 21% of Android users purchase at least 1 paid app per month, compared to 24% of webOS users, 35% of iPod touch users and 50% of iPhone users.
* webOS users downloaded the fewest total apps per month.
* As for the proportion of paid apps downloads, iPod touch users download an average of just over 12 applications per month with 1.6 of them being paid, while iPhone users download only 8.8 applications per month with 1.8 of them being paid.

Besides, AdMob did statistics about other items of the users, including their gender, age and devices. It shows that 73% of Android users are male, compared to 58% of webOS users, 57% of iPhone users and 54% iPod touch users. The iPhone, iPod touch and webOS have similar gender distributions, with just over half of the users on all devices being male. The average age of an Android device user (35) is similar to an iPhone user (37) and that of a webOS device user (36). The average age of an iPod touch user is 23.

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