We all new AT&T’s MicroCell was coming, and we all knew the pricing was likely to be (what’s a more insane word for insane than insane?). Now Sascha Segan from Gearlog has word on the Charlotte, North Carolina launch, and just what those insanely insane prices are:

According to an AT&T rep in Charlotte, the MicroCell costs $150 and service is free (heck, you’re saving AT&T money by using it) unless you sign up for AT&T’s “unlimited talk” option, which gives you unlimited minutes of calling over your microcell. That costs an extortionate $20/month, though it also gets you a rebate on your device.

It uses GPS to verify your location during setup, so don’t try to use it out of AT&T coverage zones or internationally (you know, where the pricing may actually be worth it).

Is it just us or is this like going to MacDonald’s, not getting fries in your combo meal, and then being told if you really want them, bring your own potatoes and for a couple bucks extra they’ll let you cut and fry them up yourself?

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

AT&T MicroCell Prices and Would You Pay Them?

iTunes Extras was easy to see as a DVD extras competitor, offering a similar feature set to what’s already on the market, and users are already familiar with using. iTunes LP, on the other hand, harkened back to a time decades ago when vinyl albums and turn-tables were how people experienced music — something decidedly not familiar to modern MP3 and iTunes music listeners.

Why then — aside from Steve Jobs’ nostalgia, did Apple expend resources on iTunes LP? TNL.net, like us, saw the 720p resolution and immediately thought of the Apple TV — and TV in general. (We also thought of the rumored iTablet). Going further, however, they posit this might be the first step in a grander game. Could Apple be seeking to replicate the success of the App Store — tens of thousands of mostly independent developers creating mostly low cost, high volume content — for iTunes music and video? Could they be gearing up to give music and video creators the same easy distribution channel, and 30/70 split, they’ve given App developers?

The components all seem to be there and it seems to me that it won't be long before Apple starts pushing the idea that we are all content producers (an old idea at Apple, which was at the source of their creating the iLife suite) and we can all make some money at producing that content. Having done so, Apple would not only have control of the music industry but could also assert itself in the TV and movie space.

Dr. Horrible was an experiment by Joss Whedon during the writers strike, and one that we enjoyed thoroughly. Could we see a world where the Dr. Horribles aren’t the experiment, but the norm? (And will they bring endless “cat on piano” videos — fart apps of the media space, the lot of them — along for the ride?)

Alex Lindsay from the PixelCorps has likewise been saying for a years that Apple now has everything in place, from Final Cut Pro on the backend through to Macs, Apple TVs, and iPods and iPhones on the front to offer a totally integrated media ecosystem with lower barriers of entry than have traditionally been in place.

Will Apple pull that trigger? Do we want them to?

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

iTunes LP and iTunes Extra First Step by Apple Towards User-Generated Media Store?

So the Zune HD is out, Windows Mobile 6.5 is starting to come out, Windows Mobile 7 will come out end of next year, and all of this relates to project Pink and new rumors of device code-names Pure and Turtle, and a Surface-related tablet just how exactly?

Sigh. Microsoft is like that cousin that we just know could be great but somehow keeps getting turned around, lost, and otherwise just not-quite delivering on it’s amazing potential. Imagine if they had one division, making one platform, and all that effort and integration went into delivering a killer XboxPhone in time for the holidays this year? And don’t hate on us for saying that, even our sibling site WMExperts is pounding the integration drum.

Back in the real world, however, Microsoft is said to be using a 2-prong strategy, Windows Mobile 6.5 now to compete with Android, and Windows Mobile 7 next year to compete with the iPhone (which, if Apple keeps up with their own roadmap, will be on its 4th hardware revision and running iPhone OS 4.0 — a moving target indeed).

The Zune HD meanwhile is positioned somewhere between the original and current iPod touch.

Microsoft is also rumored to be working on a tablet, based on their big-@$$ Surface table, to market against Apple’s still unannounced iTablet/iPad. Surface uses infrared camera technology, and required a huge basin to house all that hardware, so no doubt this will be Surface in name only (because who wants a 4 foot thick tablet, right?)

And on top of that, Microsoft is still working on Project Pink, which is a giant unknown, except it might be using Danger (makers of the Sidekick, bought out by Microsoft), and might be a Microsoft phone (though Microsoft swears they aren’t making a phone — just like Steve Jobs said no one wanted video on an iPod).

Pure and Turtle would then be these Danger-developed, Sidekick-like handsets running Windows Mobile 7, with on-board Zune software to handle the media layer?

Yeah, we don’t know either. Would that — Sidekick hardware running WinMo7 and Zune HD interface — be competitive with an 4th gen iPhone running iPhone 4.0?

We’re only a year away from knowing….

[Via WMExperts via 9to5mac]

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

The Competition: On Pure Pink Turtles and Surface Tablets

Update: Engadget Mobile just got word from AT&T that the MicroCell and it’s pricing structure are only in “public trial” at the moment in Charlotte, North Carolina. So sit tight folks as AT&T has “no other announcements to make at this time”.

So you say you have horrible AT&T coverage in your home and you are about to leave your beloved carrier? Hold that thought for just one moment as AT&T’s 3G MicroCell website just went live with a launch right around the corner. We all knew this was coming when Apple released the carrier file that added MicroCell support for our iPhones. Unfortunately, unless you have AT&T internet or landline service you must pay more, rumored to be $19.99 a month for unlimited use, to have the service you should already expect to have.

This is a great option for those of you stuck with a garbage signal in your home or office but without a doubt this should be a free solution as you already pay good money for the AT&T service. Even Sprint has been known to give their MicroCell away for free to customers who have no other choice but to ditch the carrier for another because of subpar service. Is it possible for AT&T to be just as forgiving?

If you decide to give this a try please let us know how it goes!

[Thanks to everyone who sent this in!]

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

UPDATED: AT&T 3G MicroCell Site is Live

Poor battery life and iPhone are a few words that get mixed together all too often it seems. While some will say it’s fine, others will say it’s pitiful. As many of you know, battery life will fluctuate greatly between users and their individual usage patterns but TiPb wants to provide you with some simple tips and tricks on conditioning your battery to provide a maximum life and squeezing as much usage out of each charge as possible.

The battery in an iPhone is a lithium-based battery which is most common in consumer portable devices. A lithium-ion battery provides 300-500 discharge/charge cycles in its lifetime and the following tips are just a few ways to efficiently gain longer battery lifespans while extending overall battery life of your iPhone.

• Be sure to go through at least one charge cycle per month (charging the battery to 100% and then completely running it down).
• Avoid heat – do not leave your iPhone in a hot car or in direct sunlight.
• Optimization of your settings. Yes, some of these are no brainers but can be effective. Simple things like:
  1. turning off Location Services,
  2. turning off Wi-Fi and Bluetooth when not in use,
  3. fetching new data less frequently,
  4. setting the brightness of your screen below 50%,
  5. turning of the EQ while listening to music,
  6. turning off 3G while not surfing the internet (Yes, we said it…)

All of these add up to better battery life.

After you’ve tried some of the above tips and you are still not happy or your battery life is just horrid all together, you may want to try restoring your iPhone and do not restore from a backup file but rather restore as a new iPhone. All too often we hear about horrible battery life striking many of you after updating your iPhone to the latest software. If this is the case, 9 times out of 10 a separate restore as a new iPhone will clear up your battery issue.

Have some battery saving tips you’d like to share? Leave them in the comments for others to take advantage of!

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

iPhone 101: How to Maximize iPhone Battery Performance

The Wall Street Journal is reporting that the FCC is set to announce what amounts to “net neutrality” today, something that will make users and technology companies like Google, Amazon, and Apple’s iTunes ecstatic, while roshambo’ing Big Telco right where it hurts.

Basically, net neutrality means data carriers like cable and DLS providers and wireless/mobile telephone companies can’t restrict what travels over their lines or airwaves. Data is data. Disallow SlingPlayer or Skype? Sorry, not allowed.

It’s not all good news for consumers, however, as carriers like the iPhone’s AT&T are already buckling under the existing data load, and allowing bandwidth gulping apps like SlingPlayer could bring down more towers, faster. It could also cause Big Telco to respond by raising their rates.

Also, the proposal would only prevent networks from blocking legitimate websites and services, not those deemed illegitimate (i.e. torrent sites).

Of course, an FCC proposal is a long way from a new network order, and AT&T and other ISPs, as well as those who oppose government regulation on principle, will likely continue to oppose it.

Hit the poll above and let us know what you think.

[Via Macworld]

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Poll: FCC to Announce “Net Neutrality” Today. You Want?

My, oh, my how far we’ve come in so few years. Daring Fireball sums it up beautifully:

Hard to believe this was just four years ago. The demo starts around 2:45; the look of utter contempt comes about a minute later.

(Not iPhone friendly, sorry).

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Monday Fun Video: Steve Jobs Intros 2005 Motorola ROKR

TiPb’s been saying Apple’s accessibility technology is thumbs up for a while now, but the New York Times and legendary film critic Roger Ebert are giving real-world examples of just how good — and inexpensive — these new offerings are.

The NYT tells us Kara Lynn was given a deliberately crippled PC for $8,000 for text-to-speech, but instead she bought her own iPhone 3G and a $15 text-to-speech app, that was both less expensive but also provided greater mobility and functionality. (iPhone 3GS and iPod touch G3 include built-in VoiceOver and other accessibility features).

Ebert wrote in saying he likewise ditched the $8,000 PC after giving it a test drive, and instead went with his own MacBook, which again provided greater features and flexibility.

Again, kudos to Apple for emphasizing accessibility.

[Via AppleInsider]

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Roger Ebert Gives Thumbs Up to Apple VoiceOver Technology

This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.

Best of Smartphone Experts, 20 Sept. 2009